CRO Team Lead

We're Hiring: CRO Team Lead Location: Sweden Ready to build and scale a Conversion Rate Optimisation function that directly impacts pipeline growth? We're looking for a hands-on CRO Team Lead to take ownership of our conversion optimisation programme across a portfolio of 20+ websites. This is not a pure management role. We're looking for a player-coach who enjoys getting into the detail, running experiments, analysing data and driving measurable business outcomes while also leading a small team and managing external partners. If you're passionate about turning data into growth and want the opportunity to shape how CRO is delivered across a growing organisation, we'd love to hear from you. What You'll Be DoingOwn and scale our CRO programme across multiple websitesShape the testing framework, operating model and ways of workingBuild and manage testing roadmaps aligned to business prioritiesRun A/B and multivariate experimentsAnalyse results, determine statistical significance and make rollout recommendationsImprove conversion rates, lead generation and pipeline performanceWork closely with SEO, Paid Media and wider marketing teamsLead a small internal team and provide coaching and directionManage and prioritise work with our external web development agencyBalance priorities across a portfolio of 20+ websites What We're Looking ForStrong hands-on experience in Conversion Rate Optimisation (CRO)Advanced knowledge of Google Analytics 4 (GA4)Experience with testing platforms such as VWO, Convert, Optimizely or similarStrong understanding of conversion funnels, user journeys and behavioural analysisGood understanding of statistical significance and experimentation methodologiesExperience working with CMS platformsStrong stakeholder management and prioritisation skills Industry BackgroundProven B2B experience is essentialExperience within SaaS, ERP, software or technology businesses would be highly advantageousUnderstanding of lead generation, MQL-to-SQL conversion and pipeline impactAgency-side experience is beneficialB2C or ecommerce exposure is a plus What Success Looks LikeA proven track record of increasing conversion ratesClear examples of successful experimentation programmesMeasurable impact on lead generation, pipeline growth or revenue performanceThe ability to translate insights into commercial outcomesStrong collaboration with marketing, digital and commercial stakeholders #Hiring #CRO #ConversionRateOptimisation #DigitalMarketing #GrowthMarketing #GA4 #ABTesting #Optimizely #VWO #B2BMarketing #SaaSJobs #MarketingLeadership