Digital Marketing Manager

We’re looking for a commercially driven Digital Marketing Manager to lead digital performance across a luxury hotel portfolio. This is an exciting opportunity for a digital marketing specialist who understands how to turn data, insight and creativity into measurable commercial results. You will be responsible for developing, implementing and optimising digital marketing strategies that increase brand awareness, drive direct bookings and maximise return on investment. The role:Develop and optimise digital marketing strategies aligned to commercial objectivesLead paid digital activity across Paid Search, Performance Max, Paid Social, Display and MetasearchWork closely with the Director of Marketing and digital agency partners to develop and execute effective paid digital strategies.Manage digital marketing budgets across direct channels and third-party platformsMonitor campaign performance, analyse data and identify opportunities to improve conversion, acquisition costs and overall digital performance.Support hotel teams with F&B campaigns and local digital advertisingIdentify opportunities to continually improve digital performance and return on investment You will be a commercially focused digital marketer with strong experience managing paid media campaigns and budgets. You will be comfortable working with multiple stakeholders and agency partners, and confident using data to make informed decisions. We are looking for someone who:Has proven experience in a digital marketing or paid media role, ideally within hospitality, travel, leisure or another highly competitive consumer-facing sector.Has strong hands-on knowledge of Paid Search, Performance Max, Paid Social, Display and Metasearch.Understands the hotel booking journey and the importance of driving direct bookings and reducing reliance on third-party channels.Has experience managing and optimising significant digital marketing budgets.Is highly analytical, commercially aware and comfortable interpreting performance data. Please note you will need to be based in a major European city for this role.