Digital Marketing Specialist (GoHighLevel)

Overview:Our client is looking for a creative, strategic, and data-driven Digital Marketing & Automation Specialist (GoHighLevel | Financial Services) with strong GoHighLevel (GHL) experience to strengthen our client's digital presence and generate meaningful engagement with self-employed professionals and financial service seekers. The ideal candidate understands how to communicate financial concepts in a way that is clear, relatable, professional, and engaging, while maintaining the level of care and compliance awareness expected within the financial services industry. You should be equally comfortable developing a content strategy, designing a Canva graphic, editing a short-form video, scheduling social content, building a marketing workflow in GoHighLevel, and reviewing campaign data to determine what is and isn't working. Schedule:Monday to Thursday, 11:00 AM – 4:00 PM Australian Eastern Time, AET (20 hours per week) Responsibilities:Digital Marketing StrategyDevelop and execute digital marketing strategies aligned with the company's growth and customer acquisition objectivesCreate campaigns specifically targeting self-employed professionals, business owners, and individuals seeking financial servicesTranslate complex financial topics into accessible, engaging marketing messagesIdentify opportunities to increase brand awareness, engagement, lead generation, and organic trafficResearch audience behaviour, market trends, competitors, and relevant industry topicsContinuously test and refine marketing strategies based on campaign performance and audience responseGoHighLevel Management & Marketing AutomationManage and optimise marketing activities within GoHighLevel (GHL)Build and maintain lead-generation and lead-nurturing workflowsCreate automated follow-up sequences for leads and prospectsConfigure and manage marketing campaigns, pipelines, triggers, forms, surveys, and other relevant GHL functionsAssist with landing pages, funnels, lead capture forms, and conversion-focused marketing assetsDevelop automated communication journeys based on prospect behaviour and lead stageMonitor campaign and funnel performance within GHL and identify opportunities for optimisationMaintain accurate lead and campaign data within the platformTroubleshoot basic workflow, automation, and campaign issuesWork with the broader team to ensure marketing leads are appropriately captured, nurtured, and progressed through the customer journeySocial Media ManagementManage the day-to-day marketing presence across Facebook, Instagram, and LinkedInDevelop and publish engaging social media contentMaintain a consistent brand voice across all platformsSchedule and manage content according to the approved content calendarMonitor comments, messages, and audience engagementIdentify opportunities to increase organic reach and engagementAdapt content to suit the characteristics and audience behaviour of each platformTrack social media performance and recommend improvementsContent Creation & Graphic DesignCreate high-quality visual content using Canva and other appropriate design toolsDevelop static graphics, carousels, infographics, promotional assets, and educational contentProduce engaging short-form video content for social mediaEdit videos for platforms such as Instagram Reels, Facebook, and LinkedInDevelop visual storytelling that makes financial concepts easier to understandRepurpose long-form content into multiple social media assetsMaintain consistency in branding, typography, imagery, messaging, and visual presentationContent Strategy & PlanningDevelop and maintain a comprehensive content calendarPlan content around business objectives, audience needs, seasonal opportunities, campaigns, and relevant industry topicsEstablish appropriate content themes and pillarsBalance educational, informative, promotional, and engagement-focused contentIdentify opportunities to repurpose high-performing contentCoordinate content production and publishing schedules to ensure consistencyCampaign DevelopmentPlan and execute digital marketing campaigns from concept through to performance analysisDevelop campaign messaging, creative assets, calls-to-action, and supporting contentCoordinate social media, email, landing page, and automation components where applicableUse GoHighLevel to support campaign execution and lead nurturingMonitor campaign performance and make data-informed adjustmentsConduct A/B testing where appropriate to improve engagement and conversionAnalytics, Reporting & OptimisationMonitor key digital marketing and social media performance indicatorsAnalyse engagement, reach, traffic, leads, conversions, and campaign performanceEvaluate the effectiveness of content and campaigns against established objectivesIdentify trends and performance gapsPrepare clear and actionable marketing reportsMake recommendations based on data rather than assumptionsContinuously optimise campaigns, content, funnels, and audience targetingFinancial Services Industry ExperienceCommunicate financial concepts without unnecessarily complicated terminologyCreate educational content that builds trust and credibilityBalance engaging marketing with professional and compliance-conscious communicationAvoid exaggerated, misleading, or unsupported financial claimsUnderstand the importance of accuracy when creating financial contentMarket to an audience that may be making significant financial decisions Must-Have Requirements:Minimum 4 years of professional experience in digital marketing, social media marketing, or a closely related fieldGoHighLevel experience is a core requirement for this position (Strong practical experience not just familiarity with the platform)Demonstrated experience building or managing GHL workflows, automations, funnels, pipelines, forms, or lead-nurturing campaigns.Previous experience in financial services marketing is essentialStrong understanding of social media marketing across Facebook, Instagram, and LinkedInStrong Canva skills with the ability to independently create polished marketing graphicsExperience with video editing and short-form video productionExperience developing and executing digital marketing campaignsExperience creating and managing content calendarsStrong analytical skills and the ability to interpret marketing performance dataExcellent written and verbal English communication skillsStrong attention to detail and brand consistencyTechnical Skills:Essential: Demonstrate proficiency in GoHighLevel (GHL), Canva, Facebook, Instagram, LinkedIn, social media scheduling and publishing platforms, video editing software, marketing analytics and reporting tools, and Google Workspace or equivalent productivity toolsHighly Desirable: Have experience with CRM and email marketing platforms, marketing automation, landing page and funnel development, lead-generation systems, Meta Business Suite, Google Analytics/GA4, SEO and organic traffic strategies, copywriting, AI-powered marketing and content creation tools, and Zapier, Make, or similar automation platforms What We're Looking For:We are looking for someone who is more than just a social media content creator. The ideal candidate is a full-stack digital marketer who can connect content, social media, lead generation, automation, and analytics into one cohesive marketing system. You should be:Strategic: You understand why a campaign is being created, who it is targeting, what action the audience should take, and how success will be measuredCreative: You can transform ideas, financial concepts, and educational topics into compelling graphics, videos, social posts, and campaignsData-Driven: You use performance data to determine what to continue, improve, test, or stopTechnically Capable: You can independently navigate GoHighLevel and leverage its automation and CRM capabilities to support marketing objectivesCommercially Minded: You understand that marketing isn't simply about likes and followers—it should contribute to brand awareness, qualified leads, customer engagement, and business growthDetail-Oriented: You understand that accuracy and professionalism are particularly important when producing content for the financial services industryProactive: You don't simply wait for instructions. You identify opportunities, recommend improvements, and take ownership of your marketing activities Key Performance Indicators (KPIs):Growth in qualified marketing leadsSocial media engagement and audience growthOrganic reach and website trafficContent engagement and conversion ratesLead-generation campaign performanceGoHighLevel workflow and funnel performanceLead response and nurturing performanceEmail and campaign engagementConversion rates across relevant marketing campaignsQuality, consistency, and timeliness of content productionDemonstrated improvement in campaign performance over timeImportant: GoHighLevel experience and financial services marketing experience are both essential requirements for this position. Independent Contractor Perks:Permanent work-from-home arrangementImmediate hiring opportunityHealth insurance coverage for eligible locations Note:Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.