Head of SEO & AI

Head of SEO & AI VisibilityA Confidential Opportunity Presented by Search for HireRemote — Europe Only | €90,000–€120,000 | Top 200 Website Globally 01 — THE COMPANYOne of the Most Visited Websites on Earth. Run by a Team of Under 100.It is a product-led, freemium SaaS business with a lean, high-trust team of 110 people across Zurich, Barcelona, and Belgrade. SEO is not a department here. It is the engine. 02 — THE OPPORTUNITYA Blank Canvas at Massive Scale.They need a "mad scientist" — someone who can step in, blow up the existing strategy, and rebuild it based on first-principles data.01 You have the budget, the dedicated engineering support, and the traffic volume to test, pivot, and scale rapidly to turn momentum positive.02 Own AI Visibility — Search is shifting. You will lead the charge in tracking and optimizing visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews using tools like Profound and Anymind.03 Build the Playbook — There are no rigid frameworks to inherit. You will define exactly how a top-200 global website approaches product-led SEO and experimentation in the AI era. 03 — THE ROLEWhat You Will Own.Reporting directly to the VP of Growth, you will manage a team of 3–6 specialists and freelancers. This is not a pure management role — you will be 30–40% hands-on, balancing high-level strategy with deep, analytical execution.01 Own the Global SEO Strategy — Lead product-led SEO across numerous countries. You will partner closely with Product and Engineering — including a dedicated SEO engineer — to ensure organic search remains the primary growth engine for the business.02 Drive AI Visibility — Define how Smallpdf appears in LLMs. You will track, measure, and optimize brand visibility across ChatGPT, Claude, and Perplexity using advanced tracking tools like Profound and Anymind.03 Lead the Experimentation Engine — Act as the "mad scientist." You will design lightweight tests, launch them rapidly to millions of users, measure the data with extreme rigor, and ruthlessly decide what to scale, pivot, or kill. 04 — THE CANDIDATEThe "Mad Scientist" Profile.This role is for someone who can zoom out to set the global strategy, but is still 30–40% hands-on. You don't hide behind a lack of engineering resources. You build the business case, run the test, and move the needle.First-Principles Thinker — You don't just copy what competitors are doing. You understand the unique friction and limitations of the product, analyze the data, and build strategies from the ground up.Bias to Action — You don't suffer from analysis paralysis. You design lightweight tests to validate ideas before committing heavy resources. You move quickly, based on data, and continually adjust.Product-Led SEO Expert — You have experience in freemium SaaS and product-led growth. You understand how to collaborate with Product and Engineering teams to build internal tools and scalable acquisition loops.AI Native Operator — You don't just use AI to write content. You use Claude, ChatGPT, and Copilot attached to data systems to scale your output. You understand how LLMs retrieve and rank information. 05 — THE CULTUREAn Experimenter's Dream.The entire company understands SEO. Product and Engineering proactively ask, "Will this hurt SEO?" before shipping. There is no hard cap on investment — if you can build the business case, you get the budget, the tools, and the engineering support to make it happen.You is WE — Team success comes before personal ego. We care about each other, tame our egos, and make a conscious effort to shape the business as a place we are proud to work at.Dive Deep to Get it Right — We ask why before we start. Our curious minds find answers by understanding our users, our data, the market, and the viewpoints of others.Move That Needle — We pick our battles and focus. We push hard and smart to deliver the most impact, applying a broad view on what really helps the business.100% Yours — We take full responsibility for our work and its outcomes. Either we make it happen, or nobody will. Extreme ownership is the baseline. 06 — THE OFFERThe Package & Perks€90,000–€120,000 — Location-dependent. Benchmarked against the Swiss market. Remote (Europe Only) — Full-Time · No Visa Sponsorship30 Vacation Days — A generous allowance granting you the freedom to take the breaks you need, whenever you need them.CHF 2,000 Learning Budget — Dedicated annual budget and allocated time specifically aimed at fostering your personal and professional development.PSOP Equity — Phantom Stock Option Plan so you share in the financial upside of the growth and ARR you drive for the company.Flexible Working Hours — Tailor your workday to align with your peak productivity. Whether you're an early riser or prefer a later start.Dedicated SEO Engineer — A devoted engineering resource for marketing, mostly focused on SEO, so you aren't blocked by product sprints.Unfettered AI Access — Full access to Claude, Copilot, and ChatGPT connected to all data systems to scale your output and experimentation.