Marketing Specialist

We are looking for a hands-on Marketing Specialist to drive marketing activities. The role combines campaign coordination, content creation, webinar and event delivery and CMS publishing with a clear focus on generating engagement and qualified commercial opportunities. This is a practical specialist role suited to a structured, commercially minded marketer who enjoys both planning, coordination and execution. The ideal candidate can manage several activities in parallel, produce high-quality Swedish and English copy, and ensure that campaigns, webinars, events, and web content are delivered on time and to a high standard. Areas of Responsibility Campaign Coordination: Coordinate and track marketing campaigns.Webinar Production: Coordinate webinar topics, speaker input, platform setup, landing pages, live moderation, and post-webinar lead follow-up workflows.Event Coordination: Plan and execute physical events, breakfast seminars, and executive roundtables to create memorable client touchpoints.Content Creation & Copywriting: Write compelling, SEO-optimized, clear, and action-oriented content across multiple formats, including articles, customer case studies, email nurtures, ad copy, and sales collateral.Web Publishing: Build, optimize, and update landing pages and content on the website.Social Media Management: Create, schedule, and publish engaging organic content across local social channels to support brand presence and thought leadership.Performance Follow-Up: Track campaign, webinar, content, and lead-generation performance, and use insights to improve future activities. Profile and ExperienceAs a person, you are a hands-on and commercially minded marketer who enjoys combining planning with execution. You take ownership of your work and approach multiple activities and stakeholders in a proactive and structured way. Communication is a natural part of how you work, whether creating content in Swedish and English or collaborating with different stakeholders. You pay attention to detail, understand the commercial purpose behind your work and are curious to learn and develop further within marketing. Furthermore, you have:+2 years of experience in B2B marketing, campaign coordination, content marketing, or a similar hands-on marketing role.Strong ability to write clear, persuasive and professional marketing copy in Swedish and English.Experience coordinating digital campaigns, webinars, events, or content production from planning through follow-up.Strong project coordination skills and the ability to manage multiple deadlines and stakeholders.Commercial understanding of how content and campaigns support lead generation, engagement, and sales enablement.Experience with CMS and marketing automation platforms, as well as organic social media channels in a B2B context, is considered beneficial.You are comfortable using AI as a natural part of your everyday work to create, explore and work smarter, without losing your own judgement, creativity or the human touch.A relevant university degree in Marketing, Communications, Journalism, Business, or equivalent practical experience. The CompanyOur client is an established B2B services company operating in Sweden and across several European markets. The company supports businesses of different sizes through a broad range of services and works closely with its clients to support their development and commercial needs. Due to the confidential nature of the recruitment, further information about the company and organisation will be shared at a later stage of the process. Your applicationThe Company is partnering with Academic Search International in this recruitment process. Please apply via the “Apply now” button below where you can submit your CV and application. All information is handled confidentially in accordance with Academic Search’s Privacy Policy and GDPR regulations. For more information about the position, please contact Researcher Amelia Kämpeberg at amelia.kampeberg@academicsearch.se We look forward to receiving your application as soon as possible as interviews are conducted continuously. Academic Search International is one of Scandinavia’s leading Executive Search and Interim Management firms. We specialize in recruiting managers and specialists and collaborate closely with both national and international companies across a wide range of industries.