Online Marketing Specialist

We are looking for an Online Marketing Specialist to join our team in Stockholm and help drive traffic, customer acquisition, and revenue growth for Gant’s Digital Flagship. In this role, you will be responsible for planning, executing, and optimizing paid social campaigns across platforms such as Meta, TikTok, Snapchat, and Pinterest. Working closely with colleagues across Digital Marketing, CRM, E-commerce (DTC), Analytics, and Brand, you will use data, insights, and creativity to deliver measurable business results while enhancing the customer journey across digital touchpoints. Key Responsibilities In this role, your main responsibilities will include: Contribute to the development and execution of the global paid media strategy. Manage paid social budgets and optimize investment allocation across campaigns and channels to maximize performance and return on advertising spend. Plan, execute, and optimize paid social campaigns across Meta, TikTok, Snapchat, Pinterest, and other relevant platforms. Drive key business objectives, including revenue growth, customer acquisition, traffic generation, cost-efficient conversions (CoS), and customer engagement. Monitor campaign performance, analyze data, and translate insights into clear, actionable recommendations. Lead a structured testing agenda across audiences, creatives, campaign structures, and ad formats to continuously improve performance and uncover new growth opportunities. Collaborate closely with Brand, CRM, DTC, and Analytics teams to deliver a seamless and effective omnichannel customer experience. Manage and optimize campaigns through Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, Pinterest Ads Manager, Smartly, and other relevant advertising platforms. Leverage Fospha and other measurement and attribution tools to evaluate channel effectiveness and inform investment decisions. Share performance insights, key learnings, and strategic recommendations with internal stakeholders and regional teams. Serve as the primary point of contact for media agencies, media owners, and other external partners, ensuring strong collaboration and alignment on business and media objectives.

We are looking for someone who combines strong analytical skills with a commercial mindset and a genuine passion for digital growth, performance marketing, and data-driven decision-making. 3-5 years of experience in paid digital marketing, ideally with a strong performance marketing background. Proven hands-on experience managing, optimizing, and scaling paid social campaigns across key platforms, including Meta, TikTok, Snapchat, and Pinterest. Experience working with Smartly or similar marketing automation, campaign management, and creative optimization platforms. Strong analytical mindset with a data-driven, test-and-learn approach and a passion for continuous performance improvement. Solid understanding of audience strategy, attribution, tracking, and marketing measurement methodologies. Experience working with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Google Analytics. Ability to interpret complex performance data and translate insights into clear, actionable recommendations that drive business results. Strong creative analytics skills, with the ability to identify content insights and translate them into effective creative briefs and optimization recommendations. Excellent communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners. Bachelor's degree in Marketing, Business Administration, Economics, Technology, or a related field. Apply with your CV in English by 2026/11/08. Our team reviews applications on a rolling basis, so seize the opportunity to join us by submitting your application today.