Paid Media Specialist - Google Ads & Meta Ads

About HuzzleAt Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team.Job Type Full-time (Remote, working full UK business hours)Engagement: Independent Contractor About the CompanyOur client is a growing UK digital marketing business managing paid media for a portfolio of external agency clients and more than 12 companies within its wider group.Their focus is primarily on SMEs and local service businesses, so this role is ideal for a Paid Media Specialist who understands how to generate meaningful results with smaller, carefully managed advertising budgets—not someone whose experience is limited to large brands with significant media spend.The team values accountability, commercial thinking, accurate tracking, and clear communication with clients.Job SummaryWe're looking for an experienced, hands-on Paid Media Specialist to take ownership of Google Ads and Meta Ads campaigns across multiple SME client accounts.Google Ads will be your immediate and primary focus, with Meta Ads becoming an increasingly important part of the role as additional accounts come online.This is not a strategy-only position. You'll personally build, audit, restructure, optimize, track, and report on campaigns.It's also a highly client-facing performance marketing role. You'll be responsible for turning a client's budget and objectives into a structured campaign, accurately tracking results, and personally presenting performance to clients—including explaining what happened and what you're changing when results fall below expectations.Key ResponsibilitiesOwn the day-to-day management of Google Ads campaigns across multiple SME client accountsBuild, audit, restructure, and optimize Google Ads accounts from the ground upManage Search, Performance Max, and Display campaignsStructure campaigns effectively, including account architecture, keyword strategy, and match-type separationManage bidding strategies, budgets, and daily spend pacingBuild and verify conversion tracking from scratch using Google Tag ManagerImplement and troubleshoot call and lead conversion trackingBuild and manage Meta Ads campaigns, including Meta Pixel and Conversion API (CAPI) implementationMonitor performance and flag underperforming accounts within 48 hours, rather than waiting for month-end reportingProduce monthly written performance reports for each account with clear commentary explaining what changed, why it changed, and what happens nextLead client performance and review callsCommunicate campaign wins, challenges, and underperformance confidently and professionallyProvide weekly internal summaries covering spend, conversions, CPA, and overall account performanceRecommend landing page and conversion-rate improvements based on campaign dataBrief internal creative resources on required ad creative and video assetsFeed paid search insights into organic search and SEO targetingMaintain accurate daily time records for internal billingWork with tools including GoHighLevel and Apollo where relevant; significant prospecting or list building is not expected, as target company lists are providedRequirementsProven hands-on experience managing Google Ads across multiple client accountsStrong experience working with SMEs, local businesses, or smaller advertising budgetsDemonstrable experience personally executing campaigns—not simply overseeing or delegating executionHands-on experience with Google Search, Performance Max, and DisplayExperience managing Meta Ads campaignsPractical knowledge of Meta Pixel and Conversion API (CAPI) setupAbility to build conversion tracking from scratch, including Google Tag ManagerStrong understanding of campaign structure, bidding strategies, budget pacing, CPA, conversion optimization, and attributionExperience presenting campaign performance directly to clientsConfidence discussing underperformance and difficult results—not only campaign winsFluent spoken and written English with excellent client-facing communication skillsHighly self-directed and capable of identifying problems and restructuring accounts without constant instructionStrong reporting discipline and ability to consistently meet fixed reporting deadlinesComfortable with daily time trackingAbility and willingness to work full UK business hours on a long-term basisGoogle Ads certificationPaid media experience with lead generation and local service businessesExperience using call tracking platforms such as WhatConvertsMicrosoft Advertising experienceFamiliarity with GoHighLevelFamiliarity with ApolloBenefits💰 Competitive salary based on experience🌎 100% remote work environment📈 Long-term stability within a growing group of companies🚀 High-impact role with significant autonomy🎯 Opportunity to work across a diverse range of industries and brands