Performance Marketing Specialist

WE'RE HIRING: FREELANCE PERFORMANCE MARKETING SPECIALIST

Google Ads & Meta Ads | Stockholm, Sweden Market | Remote

Reach Digital Solutions (RDS) is looking for an experienced Paid Ads / Performance Marketing Specialist to collaborate with our agency on a client project in the entertainment and experiential activities industry in Stockholm, Sweden.

We're looking for someone who understands how to turn advertising budgets into measurable business results, particularly direct bookings, qualified leads, and revenue.

ABOUT THE PROJECT

Our client operates in the entertainment and leisure industry, offering bookable experiences for individuals, families, groups, and corporate clients.

1. B2C: Increase Direct Bookings

• Generate bookings from customers searching for entertainment and group activities in Stockholm.
• Reach relevant local audiences, tourists, couples, friends, and families.
• Optimize campaigns for completed reservations, not simply clicks or traffic.

2. B2B: Generate Corporate Leads

• Target businesses looking for team-building experiences and corporate group activities.
• Generate qualified inquiries from HR professionals, office managers, event planners, and decision-makers.
• Support lead generation campaigns that drive corporate bookings.

KEY RESPONSIBILITIES

1. Paid Advertising Strategy & Account Audit

• Audit existing advertising accounts, campaigns, and historical performance.
• Conduct keyword, audience, and competitor research.
• Recommend appropriate campaign structures, budgets, and advertising channels.
• Develop a results-driven advertising strategy for the Stockholm market.

2. Google Ads Management (Primary Focus)

• Plan, launch, manage, and optimize Google Search campaigns.
• Perform keyword research, negative keyword management, and geographic targeting.
• Develop and test relevant ad copy.
• Manage bidding strategies, budget allocation, and campaign performance.
• Optimize for completed bookings, qualified inquiries, and cost efficiency.

3. Meta Ads Management

• Set up and manage Facebook and Instagram campaigns where appropriate.
• Develop audience targeting, retargeting, and creative testing strategies.
• Collaborate with our creative team on ad visuals, video assets, and messaging.
• Monitor and optimize campaign performance.

4. Conversion Tracking & Analytics

• Audit and configure conversion tracking using GA4, Google Tag Manager, and relevant advertising platform tools.
• Track booking completions, inquiry submissions, and other meaningful conversion actions.
• Work with third-party booking platforms where applicable.
• Implement UTM tracking and accurate performance measurement.
• Ensure appropriate GDPR and consent-aware tracking practices for the European market.

5. Performance Optimization & Reporting

• Monitor campaign performance and continuously identify improvements.
• Analyze conversion rates, cost per booking, cost per qualified lead, and ROAS where measurable.
• Provide regular reports with actionable insights.
• Recommend improvements to campaign targeting, creative assets, and landing page performance.
• Coordinate directly with the RDS team regarding campaign updates and recommendations.

REQUIRED QUALIFICATIONS

✅ Demonstrated experience managing Google Ads, particularly Search campaigns

✅ Hands-on Meta Ads experience

✅ Strong knowledge of GA4, Google Tag Manager, and conversion tracking

✅ Proven experience generating bookings, qualified leads, or measurable sales

✅ Familiarity with geographic targeting and location-based businesses

✅ Ability to analyze campaign performance and make data-driven decisions

✅ Strong communication, documentation, and reporting skills

✅ Comfortable working independently as a freelance or white-label agency partner

ADVANTAGE IF YOU HAVE

⭐ Experience in entertainment, escape rooms, attractions, hospitality, tourism, events, or other reservation-based businesses

⭐ Experience running paid campaigns for Swedish, Nordic, or European audiences

⭐ Knowledge of Swedish-language search intent and local advertising behavior

⭐ Experience with corporate event or B2B lead generation campaigns

⭐ Experience integrating conversion tracking with third-party booking platforms

WORK ARRANGEMENT

📍 Target Market: Stockholm, Sweden

💻 Work Setup: Fully Remote

📋 Engagement: Freelance / Project-Based

📈 Opportunity: Initial campaign strategy, setup, and optimization, with ongoing management and future project collaboration as needed

💰 Compensation: Based on experience, proposed scope, and agreed deliverables. Client advertising budgets are separate from professional fees.

HOW TO APPLY

Please send an email to [email protected] with the following:

1. Brief introduction: Your background and years of paid advertising experience. 2. Relevant portfolio: Two or three campaigns you've personally managed, preferably for location-based or booking-driven businesses. 3. Campaign results: Examples showing conversions, bookings, leads, CPA, ROAS, or other measurable outcomes. 4. Platform expertise: Your experience with Google Ads, Meta Ads, GA4, GTM, and conversion tracking. 5. Market experience: Any previous campaigns targeting Sweden, the Nordics, or other European markets. 6. Rates: Your professional fees for campaign audits, initial setup, and ongoing monthly management. 7. Availability: Your current capacity and earliest possible start date.

Please share anonymized case studies if client confidentiality applies.

We're looking for a reliable, proactive specialist who understands performance marketing beyond simply launching ads.

If you have the expertise and enjoy working with strategy-led agencies, we'd love to connect!

📩 Send us a DM with your portfolio and rates.

Reach Digital Solutions (RDS)