Retail Brand Manager, YSL, Prada & MiuMiu - LUXE Division
Grow our luxury brand's presence, shaping its voice in Sweden. Drive impactful retail activations from strategy to flawless execution. Translate global visions into local omnichannel success stories. Leverage data and insights to ignite market growth and excellence. Your passion, our brand's future in the Swedish market.
Your mission…
You will drive the local marketing activities for YSL, Prada and MiuMiu and you are the expert of the brands’ retail activation and expression within your country. Owning the local adaptation of launches and brand animations – from activity planning, ordering process to final implementation. You are the voice of the brands in your country, the eyes in the retailers for the business unit, and the face of the brands to retailers. Focus is physical distribution but always keeping omni channel in mind to ensure 360 consistencies across channels. You will report to the Nordic Brand Activation Manager and work closely with the Nordic Brand team and local key stakeholders to drive outstanding marketing initiatives and drive the success of your brand in the Swedish market.
You will..
Translate brand strategy into actionable country specific activation plans respecting brand priorities and guidelines on all relevant consumer touchpointsEnsure execution of Nordic retail brand strategy in country on time to drive sales growth for the brand and achieve retail excellence objectives. Provide data-driven insights and strategic recommendations to identify new growth opportunities and improve sales performance in your local market.Design and implement impactful trade activations tailored to the specific needs of your country.Develop and implement merchandising guidelines that optimize product placement, visibility, and shopper engagement.Ensure that all brand activations are consistent with the Nordic guidelines on all consumer touchpointsContinuously monitor and analyze SO performance highlighting opportunities and risks YTD/YTG.Strategize and arbitrate trade investments based on the brands priorities and ROI analysis, with the collaboration of the commercial team.Develop and maintain strong collaborative relationships with commercial & field team to ensure alignment between trade marketing activities and overall sales objectives
You are...
Having a relevant educational background on Master level and +2 years of experience from a comparable job Having great communication skills and enjoy building strong relations to various stakeholders - external as well as internalHaving an effective, structured, and hands-on approach, with close attention to detailsFluent in Swedish and in EnglishHaving strong retail and digital (O+O) marketing skills and business acumenHaving in-depth experience leading marketing activities in your previous careerConsumer behavior focusedProactive and can work independentlyHaving knowledge of how to follow-up and follow-through
We are looking for our new Retail Brand Manager to start as soon as possible. This is a fixed-term position. Applications are reviewed on a rolling basis. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals.
Who are we?
Leading the world in beauty and beauty tech, L’Oréal is a global powerhouse with over 90,000 employees across 150 countries and 37 international brands. In 2024, the Group generated €43.48 billion in sales, driven by innovation and digital solutions, embracing entrepreneurship. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on the future of beauty and becoming a Beauty Tech powerhouse.
In the Nordics, we are a vibrant community of nearly 1000 employees spread across our four Nordic capitals. We are committed to creating a more sustainable future for beauty and need passionate individuals to drive innovation in the digital realm. If you have fresh ideas, the courage to challenge the status quo, and a desire to create positive change for the planet, you will find a home with us. Together, we can create the beauty that moves the North.
About our L'Oréal Luxe division: This division is the home of iconic global beauty brands, offering a world of luxury through exceptional skincare, sophisticated makeup, and exquisite fragrances. We are dedicated to crafting unique, desirable experiences and products that define premium beauty. Joining L'Oréal Luxe means contributing to a heritage of elegance, innovation, and artistic expression, setting trends in the high-end beauty market.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.