Senior Creative Strategist

MeetMinded that help turn strangers into friends. Thousands of people attend our local meetups every week - in major cities across the US, UK, Canada and beyond. We're looking for a Senior Creative Strategist who knows how to turn customer insights, market research, and performance data into winning Meta ad concepts. You'll own the creative strategy behind our Meta campaigns—from researching competitors and identifying winning angles to writing creative briefs, analyzing performance, and continuously testing new ideas with our growth team. Your goal is simple: develop creative concepts that drive measurable business results. Our team is international, English is our primary language, and we move fast. We value ownership, curiosity, and people who enjoy solving problems through both creativity and data. And we're just getting started! What you’ll be doing:- Developing creative strategies for Meta (Facebook & Instagram) advertising campaigns- Writing clear, actionable creative briefs for video editors and creative producers- Researching competitors, trends, and winning ads to identify new creative opportunities- Coming up with fresh hooks, angles, messaging, and concepts- Analyzing ad performance and using insights to improve future creatives- Working closely with the growth marketing team to continuously test and scale winning concepts- Continuously generating new creative ideas to keep performance strong What we expect:- At least 1 year of experience as a Creative Strategist or in a similar performance marketing role- Proven experience creating creative briefs for Meta ads- Strong understanding of direct response and performance marketing- Ability to identify winning ad angles and turn them into structured creative concepts- Excellent written English- Analytical mindset combined with strong creative thinking- Ability to work independently and take ownership Nice to have:- Experience working with e-commerce or consumer apps- Experience collaborating with video editors and UGC creators- Familiarity with AI tools for creative research or ideation What we offer:- Fully remote position – work from anywhere in the world- Real ownership and autonomy- Opportunity to help shape a fast-growing global brand- Direct impact on performance and business growth- A fast-moving team that values initiative, speed, and high standards ⬇️ Fill out the form and join us ⬇️