Senior Marketing Manager

Yabie is a merchant software company, live in across 15 European markets. We grow through two channels: directly with SMB merchants in Sweden, and partner-first across Europe, alongside PSPs, acquirers and banks. Marketing has a clear job in both: turn activity into new customers, and give our partners what they need to win merchants.

Over the past year we rebuilt the funnel and proved what works.Year-over-year, marketing delivered more customers and a higher lead-to-customer conversion rate. Now we're building the team that scales it.

This role owns growth in our Direct Channel, builds our partner marketing and helps shape how we bring product and packaging to market. You'll report to the Head of Marketing and work closely with Partnerships, Sales and Product.

The core of the job

Direct Channel growth. Own the path from first click to signed customer for Swedish SMB merchants. You run marketing automation in HubSpot, set campaign direction with our paid media agency, own conversion on the website, run the customer referral programme and report on what marketing actually delivers.Partner Marketing. Turn partnerships into pipelines. You run ABM toward our target accounts, build launch and enablement kits for partners and create co-marketing campaigns and partner case studies.Product Marketing. Together with Product and Operations, you turn releases and packaging into positioning, sales material and campaigns for both merchants and partners.

What you'll spend your time on

Direct Channel

HubSpot workflows, lead scoring, lifecycle stages and nurture sequences across verticalsCampaign briefs and budget reallocation with our paid media agency, judged on cost per customer, not cost per leadCampaign calendar and lead routing together with SalesConversion and tracking on our new website: GA4, GTM and UTM governanceSEO and AEO for priority terms, so Yabie shows up in relevant search and answersMonthly performance reporting

Partner Marketing

ABM programme with supporting activities for our partner target accountsPartner launch kits, co-marketing campaigns and case studiesPartner nurture journeys and partner-facing content on yabie.comLinkedIn as a channel for partner audiences

Product Marketing

Launch communication for new features and packagingPositioning and messaging per segment and per channelSales and partner enablement: one-pagers, decks and demo stories

We're a lean team that works from the business objectives through to execution, with agencies supporting production and paid media. Every month we run new experiments and automate a recurring task, and we're looking for someone who wants to work the same way.

What We're Looking For

4–7 years in B2B marketing with hands-on ownership of growth or demand generation, preferably in SaaS, fintech or paymentsHubSpot builder: you've built workflows, scoring and sequences that drove measurable resultsGA4 and GTM proficiencyExperience marketing through partners, channels or to B2B decision-makersYou can write positioning and sales material that holds up in front of a partnerFluent in funnel math and A/B testingFluent Swedish and English

You've run marketing toward two audiences at onceYou're comfortable owning an area independently for longer periodsYou know SMB merchants in retail, hospitality or servicesYou build systems that scale output without scaling headcount

What the right person looks like: You see the gaps in the plumbing and fix them, and you can also explain to an acquirer why Yabie makes their merchant offer stronger. You care about what converts, you've built something from scratch before, and you want a role where the impact is immediate and visible.

What We Offer

Real ownership from day one, including periods where you lead the Direct Channel independentlyA role spanning growth, partnerships and product, close to the CEO and management teamA flat, unpretentious team with a strong focus on competence and collaborationCompetitive salary and benefitsA modern office in the heart of Stockholm

Join us on our journey to become the next leading fintech company!