Senior Technical Sales Manager - Coatings

Optify Search is currently partnered with an innovative and rapidly growing manufacturer of sustainable materials for the global coatings industry. As part of its commercial growth strategy, we are searching for a Senior Technical Sales Manager to drive market adoption, develop strategic customer relationships, and expand business across key coatings markets. This is a unique opportunity to join a business commercialising novel technology with the potential to transform the coatings sector. The successful candidate will play a pivotal role in bridging technical innovation and commercial success, working closely with formulators, R&D teams, distributors, and commercial stakeholders to convert customer trials into long-term business opportunities. ResponsibilitiesDrive commercial growth by identifying and developing new business opportunities within the coatings industry.Manage the full sales cycle from prospecting and technical evaluation through to commercial agreement.Build and maintain relationships with formulators, R&D teams, procurement professionals, and senior decision-makers.Support customer development projects, ensuring successful product trials, evaluations, and commercialization activities.Work closely with technical and product development teams to align customer requirements with innovation initiatives.Develop and execute strategic account plans for key customers and target markets.Represent the company at industry exhibitions, conferences, and customer meetings.Monitor market trends, competitor activity, and emerging technologies within the coatings sector.Collaborate with distribution partners and channel networks to accelerate market penetration.Provide market intelligence and customer feedback to support product development and business strategy. Qualifications5+ years of experience in technical sales, business development, or commercial roles within coatings, specialty chemicals, additives, resins, pigments, or related markets.Strong understanding of coatings formulations and the coatings value chain.Experience working directly with formulators, application specialists, and R&D teams.Proven track record of winning new business and delivering revenue growth.Ability to navigate technical sales processes and convert product evaluations into commercial adoption.Strong communication, presentation, and relationship-building skills.Entrepreneurial mindset with the ability to thrive in a high-growth and fast-paced environment.Willingness to travel as required. About Optify SearchOptify Search is a leading executive search and selection business. From our offices in London, we provide retained and contingency recruitment solutions across the Ingredients, Chemicals, Healthcare, Packaging, Contract Manufacturing, and Semiconductor sectors.