Social Media Manager

Own how one of the most design-led DTC brands in Europe shows up in the world, every single day. This is a brand voice role, not a scheduling one. You'll be the daily author of how this brand sounds, looks, and feels across social media: the person who turns a following into a community and a feed into a place people actually want to be and engage with each other. If you've been waiting for a brand worth building something real around, this is your chance. This is a remote-first, full-time contractor role. You can be based anywhere within roughly 3-4 hours of CET to keep close alignment with the team. WHAT’S IN IT FOR YOUFull ownership of the brand voice. You're the daily author of how this brand sounds and feels across every channel, building a genuine POV in close partnership with the Brand Director, not applying a generic framework you've used elsewhere.Direct access and high autonomy. You report straight into the Brand Director and founders, with real support from Campaign and Content Managers to bring your strategy to life. You set the direction; the team helps you execute.A brand worth building around. You're joining one of the most design-led DTC brands in Europe, with a loyal following, strong creator adoption, and real cultural relevance already in place.A seat at the table on campaigns and shoots. Your point of view shapes what gets captured at the source, not bolted on as an afterthought.Real commercial impact. You'll play a lead role in every product drop, turning your channels into a genuine driver of traffic and momentum, not just an announcement channel. WHAT YOU’RE GETTING INTOOwn strategy, planning, and content direction across Instagram, TikTok, and YouTube, playing each platform differently rather than pushing the same post everywhereBuild real community: people who reply, share, and keep coming back, not just followersRun the comments section and DMs with the same care as the content itself, treating every interaction as a chance to deepen a relationship or win someone newThink in cultural, seasonal, and brand moments, owning a big part of the content calendar and building around moments before they happenGuide campaigns and shoots with a clear point of view on what social needs, captured at the sourceDefine the social strategy for every product drop and launch: teasers, warm-up, and a full-momentum pushBalance brand-building and commercial impact, knowing which lever to pull on any given post WHO YOU AREYou genuinely get what this brand stands for. Taste and brand sensibility are instinctive for you, not something you'll learn on the job.You're platform-native and can articulate meaningfully different strategies for Instagram, TikTok, and YouTube, and why each earns attention differently.You're a community builder first. You care about real people who feel connected to the brand, not follower counts or vanity metrics.You have a genuine point of view and you're not afraid to say what you actually think.You think ahead, planning around moments rather than chasing them after they've passed.You're analytical as well as creative. You read the numbers behind your content and use them to sharpen the strategy on what comes next.You connect the dots between brand-building and the business. You know great social should do commercial work too.