Sr Programmatic Consultant - freelance/part-time

Are you a dynamic and results-driven professional with a passion for digital advertising? Revpanda Group is a leading digital marketing powerhouse specializing in iGaming, affiliate marketing, and performance-driven solutions. We are seeking an experienced Experienced Programmatic Consultant to join our team on a freelance/part-time basis. In this role, you will have the opportunity to plan, configure, optimize, and scale advertising campaigns across multiple media channels. Your expertise will be crucial in generating innovative ideas, improving conversion rates through A/B testing, and developing strategies based on comprehensive campaign analysis. ResponsibilitiesPlan, configure, optimize and scale new advertising campaigns and sourcesGenerate ideas for new creatives, funnels and conduct A/B tests, as well as improve the conversion rateAnalyze campaigns, report ROI results and develop strategies for further developmentCreate monthly/quarterly media buying plans and provide reportsSeek new business opportunities based on acquisition performance Requirements3+ years of experience in creating and running paid advertising campaigns, iGaming background is a mustUnderstanding of testing new sources of traffic for gray nichesExperience with analytics, tracking and cloaking toolsA good understanding of Demand Side Platforms, with hands on experience of programmatic media buying across CTV, audio, video, and digital out of homeUnderstanding of performance marketing technology and attribution methodology and how this fits in with the overall marketing strategyExperience in managing multiple paid media projects across numerous media channelsCommercial experience across multiple performance based models including CPA, CPL, CPI, CPM, ROAS, brand lift, engagementExperience with Adform or UBIDEXNice to have experience with Facebook, Google, TikTok ads What we offerHighly competitive compensation.Fully remote work opportunity.