AppLovin Creative Strategist

AppLovin Creative Strategist LACS007Turn Creative Into a Scalable Growth Engine on AppLovinMid-to-Senior Specialist | Full-Time | Remote | DTC Ecommerce Job SnapshotWe’re hiring an experienced AppLovin Creative Strategist to develop winning direct-response creatives and scale acquisition for a high 8-figure DTC brand approaching $150K/day in total ad spend, with a path toward a $100M run rate.You’ll analyze performance, identify winning angles, develop new concepts, write copy, brief production, and turn creative insights into scalable ads.Base Compensation: $2,500/month + performance feesSchedule: 9 AM–5 PM ESTWork Arrangement: Full-time, remoteExclusivity: This is an exclusive role. You cannot work for other clients simultaneously.We’re looking for someone who can prove their creative work generates revenue and knows how to find the next winning concept. About the CompanyWe’re a fast-growing DTC ecommerce brand in the premium women’s travel bag category.Our primary customers are women aged 45+ who travel frequently and want to avoid checked-bag fees, bulky luggage, and wrinkled clothing.Our creative approach is story-driven direct response: emotional, conversational, and designed to sell without sounding corporate.We’re expanding across acquisition channels and building a team of specialists who take ownership of measurable growth. The RoleYour mission is to create AppLovin ads that win and generate enough winning concepts to support profitable scaling.You’ll own creative strategy for the channel, from performance analysis and competitor research to concept development, copywriting, production briefs, and execution.You’ll also collaborate with the AppLovin representative and stay informed about new platform formats, strategies, and opportunities.This is not about filling a creative calendar. It’s about finding and scaling winners.Key ResponsibilitiesCreative Briefs: Produce approximately 2–3 high-quality creative briefs per day based on performance data, competitor research, and proven patterns.Performance Analysis: Review AppLovin results to identify winning hooks, angles, concepts, and formats.Direct-Response Copywriting: Write persuasive copy focused on sales and measurable revenue.Production Coordination: Work with video editors to ensure assigned briefs are completed each week.Competitive Research: Analyze competitor ads using ad research tools and translate insights into stronger concepts.Platform Collaboration: Communicate with the AppLovin representative when needed, including around end cards and platform opportunities.Cross-Channel Insights: Share findings with the wider creative and marketing teams so successful ideas can inform other channels. What Success Looks LikeCreative briefs consistently move into production.Weekly production targets are met without management chasing.New winning creatives are developed every month.Winning concepts support increased spend while maintaining profitable acquisition.Copy and creative concepts generate measurable revenue.You can explain why an ad won, what should be tested next, and how to improve performance. Creative volume matters, but profitable results matter more.Required Experience Mid-to-Senior SpecialistYou should have:Hands-on experience running or developing creative for AppLovin advertising.A proven track record of producing winning AppLovin creatives.At least 1 year of relevant experience, with demonstrated results prioritized over tenure.Strong direct-response copywriting skills.Evidence of the revenue or ad spend supported by your creative work.Strong competitor research and creative analysis skills.The ability to turn performance data into clear creative hypotheses.Experience writing precise briefs and coordinating editor execution independently. Portfolio proof is mandatory. Show us what you created, how it performed, and the results behind your work.Tools & EnvironmentYou may work with:AppLovinTrendTrackAtriaAdSpyMeta Ad LibraryClickUpAI and creative research tools Software and tools will be provided.This is a full-time, exclusive position. You’re expected to work 9 AM–5 PM EST and focus solely on this role during the engagement. Compensation & BenefitsBase Compensation: $2,500/monthPerformance Fees: Additional earnings tied to creative performanceSoftware and tools providedDirect access to performance feedbackOwnership of an emerging acquisition channelOpportunity to grow with the company as it scalesThe performance structure offers additional earning potential for strategists who consistently develop winning creatives. Hiring ProcessApplication → Portfolio and Results Review → Interview → Creative Test → OfferExpect to discuss the numbers behind your work, your creative process, and how you use performance insights to develop new winners.Who Thrives HereYou’ll thrive if you:Take initiative and identify opportunities without waiting for direction.Think commercially and focus on revenue, not just engagement.Constantly investigate why ads work and how to improve them.Turn research and performance data into actionable concepts.Meet deadlines and keep production moving.Connect creative decisions to measurable outcomes.This role may be difficult if you need constant direction, treat creative strategy as subjective brainstorming, miss deadlines, or struggle to connect creative decisions to performance. Apply NowIf you’ve developed winning AppLovin creatives and can demonstrate how your copy and concepts generated revenue, we want to see your work. Apply here:https://www.orgboard.co/jobs/bc952ccf30da43c9adc4c4097f144ecf?src=linkedin_recruiterWe’re not hiring someone to make more ads. We’re hiring someone to find more winners.Due to application volume, only shortlisted candidates will be contacted.