Senior Creative Strategist

Senior Creative StrategistOwn the concepts. Own the insights. Keep the testing pipeline moving.Senior-Level | DTC Supplements | Paid Social | Remote Job SnapshotWe’re hiring a Senior Creative Strategist to own the pipeline of new paid social concepts for a growing DTC joint health supplement brand.Your role is to turn customer insights, performance data, competitor research, and emerging trends into fresh concepts that are ready to brief, produce, and test.Target Output: 10–15 genuinely new, testable concepts per weekCompensation: $5,000/month + performance bonusBonus: 3% of ad spend on winning conceptsManagement Contact: Approximately 1 hour per dayYour goal is to increase creative testing volume while maintaining first-purchase profitability. You’ll set creative direction, make independent decisions, and help junior strategists improve their output.About the CompanyWe’re a growing DTC joint health supplement brand serving customers experiencing joint pain and people who want to stay active.Our primary audience is 40+, so successful creative requires a strong understanding of customer pain points, desires, objections, buying triggers, and language.The brand already has media buying and production capabilities. The current constraint is a consistent supply of fresh, insight-led creative concepts.This role is responsible for building that pipeline.Key ResponsibilitiesConcept Development: Create 10–15 new paid social concepts and hooks every week, tailored to the supplement market and target audience.Creative Briefs: Write clear, actionable briefs, scripts, and storyboards for editors, designers, and creators.Performance Analysis: Identify winning hooks, angles, and formats, then decide what to iterate, scale, or discontinue.Research: Analyze customer insights, competitor ads, market trends, and emerging opportunities to find fresh angles.Cross-Functional Coordination: Work closely with media buyers and production teams to move concepts from research to testing.Team Development: Train and guide junior creative strategists so they can independently produce production-ready concepts and briefs.You own both the quality of the concepts and the consistency of the pipeline.What Success Looks LikeDeliver 10–15 genuinely new concepts every week.Increase monthly net-new concept volume.Maintain first-purchase profitability as testing volume grows.Identify and scale winning concepts consistently.Deliver briefs that production teams can execute with minimal rework.Keep media buyers supplied with fresh concepts to test.Help junior strategists produce usable briefs independently.Maintain a steady workflow without daily senior management intervention.The goal is not simply to produce more ads. It’s to generate more new ideas that can be tested and scaled profitably.Required ExperienceSeniority Level: SeniorYou should have:3+ years of creative strategy and scriptwriting experience in the supplement niche.A proven track record with high-performing DTC paid social campaigns.A portfolio showcasing ad concepts, hooks, scripts, and creative work you developed.Strong knowledge of performance metrics such as conversion rate, CPA, and retention.The ability to interpret performance data and translate findings into new concepts.Fluent written and spoken English.The ability to work quickly, test ideas, and iterate consistently.Practical experience using AI tools in creative workflows.Experience directing, coaching, or improving the work of junior strategists.The judgment and independence to set creative direction with limited management contact.Supplement experience is a core requirement, not a preference.Tools & Work EnvironmentYou’ll work across:Paid social platforms and creative performance dataCustomer, competitor, and advertising researchCreative briefs, scripts, and storyboardsAI-assisted creative workflowsMedia buyers, editors, designers, and creatorsJunior creative strategistsThe specific tools matter less than your ability to move quickly through the cycle:Insight → Concept → Brief → Test → Performance Data → Next ConceptCompensation & BenefitsBase Compensation: $5,000/monthPerformance Bonus: 3% of ad spend on winning conceptsWork Style: High ownership and independent decision-makingManagement Contact: Approximately 1 hour per dayThe bonus provides additional earning potential when your concepts demonstrate performance and attract increased spend.Hiring ProcessApplication ReviewInitial Interview with TaloClient InterviewTrial Task, depending on role requirements and interview outcomeOfferBe prepared to discuss your portfolio, supplement campaigns, creative decisions, and how you use performance data to guide future testing.Who Thrives HereYou’ll be a strong fit if you:Constantly identify new hooks, angles, and customer insights.Generate fresh ideas rather than repeating existing concepts.Combine customer psychology with performance marketing.Understand why an ad works, not just whether it works.Turn research into clear, production-ready briefs.Use data to improve creative judgment.Move quickly without sacrificing strategic quality.Give junior strategists clear direction and raise their output.Make decisions without needing constant approval.Who Will StruggleThis role may not be the right fit if you:Primarily execute briefs created by others.Rely on someone else to provide concepts and angles.Write scripts without connecting creative decisions to performance.Present minor variations as entirely new concepts.Lack meaningful experience in the supplement niche.Need extensive management involvement to decide what to test.Struggle to communicate ideas clearly to production teams.Prefer developing a few ideas slowly over maintaining a high-volume testing pipeline.This is a senior creative ownership role, not a copywriting-only position.Apply NowIf you’ve developed high-performing creative for DTC supplement brands and can turn customer insights and performance data into a continuous pipeline of fresh concepts, we want to see your work.Apply here:https://www.orgboard.co/jobs/970120cd15fe4fa89365a40fbaf22e16?src=linkedin_recruiterCome prepared to walk us through your portfolio, the concepts and scripts you developed, the results they achieved, and how you used those results to guide your next tests.We’re not hiring someone to wait for the next brief. We’re hiring the person who creates it.