Content Lead (Brand & Video) (f/m/d)
About Perspective We turn ad clicks into leads with our growth platform - AI-powered funnels, hosting, tracking, and more. It's how 7.500+ agencies have grown the businesses they love with Perspective. We're bootstrapped and profitable. We're 50 people, and staying lean is intentional - it's how we move fast and keep the bar high. Now we're pushing into the US, going all-in on AI, and growing the team to get us there. Content is a big part of it. About the role When was the last time a B2B SaaS company made something you actually wanted to watch? Exactly. That's the gap we want you to close. We want Perspective to be the most-watched, most-trusted brand in marketing - built AI-first, with real taste behind it. A leadership meeting turns into a week of LinkedIn posts. A long video turns into ten clips. You build the system that makes that happen, and you bring the judgment no model has. More than anything, we value character and taste. Experience matters, of course. But the people who build something great are usually the ones who can't help but make things, who own the result, and who keep going when it gets hard. That's what we're really looking for. If it sounds like the kind of challenge you've been waiting for, keep reading. What you will be doing Build the AI content engine. Own the workflows that let one operator produce a team's output: transcript to posts, long video to clips, hook and variant generation, auto-editing.Own the company YouTube end-to-end. Strategy, formats, recording, thumbnails, titles, publishing. 2 to 4 videos a month that our ICP treats as must-watch, with YT-attributed signups trending up.Run launch campaigns. Every meaningful release becomes a content flood with real storytelling, coordinated around our launch moments.Build the founder personal-brand system. Set up the workflow that helps each founder show up consistently on LinkedIn and Twitter and grow their audience, with most of the lift handled by the system you build.Run the repurposing engine. One flagship asset becomes 8 to 12 derivatives within a week. Mine meetings, podcasts and Slack debates for stories, set the quality bar, and direct freelance editors against it. Who you are You have 2+ years in video-first content and you've built and grown at least one channel yourself (how you think about format and growth matters more than raw subscriber counts).You've got years of hands-on editing and you still ship edits yourself, not just briefs.You have taste with an opinion. You'll say "not good enough to publish," even to a founder.You see content everywhere. A heated roadmap debate isn't a problem, it's the next video.You judge every piece by what it did for the business (trial signups, top-of-funnel reach), not by applause. "Nice video, no signups" counts as a miss.You're comfortable being measured on funnel impact, and you own your channel metrics like a creator owns theirs.English at C2 or native level (US market, on-camera quality). German is a plus, not required. If you think this is the right role for you even though you don't perfectly match the profile, we'd still love to hear from you. 🤗 What you can expect at Perspective Sustainable growth | We're bootstrapped and profitable. We hire carefully and build for the long run.Time together | Fully remote, but never far. The whole team meets twice a year in stunning locations across Europe.Structured onboarding | You get two full weeks to land properly, and you're not figuring it out alone.High velocity | Decisions happen fast and bureaucracy stays out of the way. We're builders, and we ship.Full ownership | Your zone of genius is truly yours. You decide how to get there, and you own the outcome.Modern stack | We use the AI tools that work. When nothing fits, we build it. We back you on both.Best equipment | The right tools make all the difference. We set you up to do your best work.Profit share | We share in the value we create. As the company succeeds, the team succeeds.Remote work budget | You get a budget for whatever helps you work better. Chair, desk, monitor, you name it.