Creative Strategist — DTC Meta Advertising

Creative Strategist — DTC Meta Advertising MECS001FIND THE CREATIVE THAT LETS DTC BRANDS SCALE META SPEND TO $1M+/MO WITHOUT BREAKING CPA Remote | Full-Time | $4,000–$7,000 USD/month | UK/Europe preferred Job SnapshotYour job is simple to define and difficult to do:Find the angles, hooks, concepts, and messages that allow DTC brands to scale Meta spend profitably.You’ll own creative strategy across a portfolio of e-commerce brands, turning customer research, competitor intelligence, and ad-account data into creative designed to beat existing controls.This is not a brand strategy, organic social, or traditional marketing role.We research. We form hypotheses. We ship. We measure. We iterate. About the CompanyWe’re a performance creative agency focused on Meta ad creative for DTC and e-commerce brands.The company was built by two brothers who first learned the game by scaling their own Meta spend beyond $1M/month.Today, we use that experience to help e-commerce brands identify the creative angles that unlock profitable scale across categories including jewelry, automotive accessories, supplements, beauty, wellness, and other consumer products.We’re not a general design agency.Our creative has one job: earn profitable spend. The RoleYou’ll be the strategic owner of approximately 5–6 client accounts.For every account, you’ll need to understand:Who are we selling to?Why do they buy?What have they already seen?What is working?What is fatigued?What should we test next, and why?You’ll research the market, analyze performance, develop concepts, write UGC scripts and static briefs, and work with editors, designers, and creator coordinators to bring ideas into market.Then you’ll analyze the results and use those learnings to make the next round smarter.You are not an order-taker.You are the strategic anchor of the account. Key Responsibilities1. Produce Winning CreativeDevelop research-backed concepts designed to beat existing control ads and unlock additional profitable Meta spend.2. Turn Research Into StrategyConduct customer psychology, persona, competitor, winning-ad, market sophistication, awareness-level, trend, and account-performance research before each creative round.3. Turn Strategy Into Executable CreativeBuild concept slates, UGC scripts, static briefs, hooks, angles, and creator briefing inputs that production teams can execute clearly.4. Stay Ahead of Creative FatigueIdentify declining performance before it becomes an account problem and continuously introduce fresh angles, hooks, and formats.5. Own the Learning LoopAnalyze launched creative, identify what drove performance, document the learning, and use it to improve future creative.6. Work Directly With ClientsPresent strategy, participate in onboarding and discovery calls, review creative rounds, and communicate directly with brand founders. What Success Looks LikeYou’re winning when new concepts consistently beat control and earn profitable spend.We’ll measure:% of new concepts beating control / creative hit rateHook rate / 3-second view rateHold rateCTRCPA and ROAS versus account baselineOn-time round deliveryFirst-submission QA pass rate / rework rateClient retention and renewalThe bigger picture is simple:Your creative gives clients somewhere profitable to put their next dollar of Meta spend. Required ExperienceThis is a mid-to-senior specialist role. You need enough experience to independently own strategy and confidently defend your thinking to founders.You should have:2+ years producing paid-social creative for DTC/e-commerce brands, specifically on MetaA portfolio of ads you personally conceived and briefed, ideally with real performance numbersDirect experience writing UGC scripts and briefing static conceptsExperience reading Meta ad accounts and diagnosing creative performanceStrong direct-response fundamentals including hooks, angles, awareness stages, market sophistication, and conversion psychologyExperience managing multiple client accounts and fixed production roundsClient-facing experience presenting strategy and handling founder feedbackExcellent written and spoken EnglishFamiliarity with Eugene Schwartz and Breakthrough Advertising is a strong plus.Experience in regulated or claim-sensitive categories such as supplements, wellness, or health is also valuable.This Role Is NOT For:General marketersSocial media managersOrganic content strategistsTraditional brand creatives transitioning into performance marketingMeta paid-social creative experience is non-negotiable.If you claim performance results, expect us to ask about the account, spend, timeframe, creative, and what actually drove the result. Tools & EnvironmentYou’ll work with:Meta Ads ManagerMeta Ads LibraryGoogle Docs, Sheets, Slides and DriveChatGPT / ClaudeCanva or Figma for basic mockups and annotationsSlack, ClickUp, Notion or similar project-management systemsWindsor.ai or comparable reporting toolsTool knowledge matters.Your ability to think from the data matters more. Compensation & Benefits$4,000–$7,000 USD/month, depending on location, experience, and demonstrated ability.This is a full-time, exclusive role. You cannot simultaneously manage freelance clients or work for another agency.The role is remote, with a strong preference for candidates based in the UK or Europe.Exceptional US-based candidates may be considered if they can maintain reliable overlap with the team and scheduled client calls. Hiring ProcessApplication → Portfolio / Results Review → Interview → Practical Evaluation → OfferWe assess the work you actually produced and the thinking behind it.Expect to discuss real ads, real numbers, why something worked, why something failed, and what you would test next. Who Thrives HereYou’ll thrive if you’re:Proactive, analytical, and accountableComfortable spotting creative fatigue before being told there is a problemAble to look at performance data and form your own hypothesesInterested in customer psychology as much as creative executionAble to defend an idea without becoming emotionally attached to itFocused on understanding why creative wins or losesWhen your creative loses, your first instinct shouldn’t be to make excuses.It should be to understand why and build the next winner.Who Will StruggleYou’ll struggle here if you:Rely primarily on taste, trends, or intuitionNeed someone else to tell you what to researchNeed someone else to interpret the data or decide what to testWant to create beautiful ads without being accountable for conversionPrefer a highly structured environment where every next step is providedThis is not a role for someone who simply wants to make ads.It’s for someone who wants to understand what makes them work. Application CTAIf you’ve already created Meta ads for DTC brands and can show us the thinking and numbers behind your work, we want to hear from you.Please apply with:Your CVPortfolioExamples of ads you personally strategizedPerformance results you can verify Apply here:https://forms.gle/AfQ1f51sStz4iH8C8We’re not hiring someone to come up with ideas.We’re hiring someone who can find the creative that earns the right to scale.Please note: Due to the volume of applications, only shortlisted candidates will be contacted.