Head of Branding

🧠 Head of Branding IEHB007Own the identity. Align the brand. Build long-term brand equity across every touchpoint.Words from the CEO: BRD Holding Team, Growth, and Culture Job SnapshotWe are not hiring a “creative director.”We are not hiring someone to “make things look better.”We are hiring the person responsible for turning multiple growing eCommerce brands into cohesive, emotionally resonant, category-defining brands.This role exists to build and protect the third pillar of our growth engine: branding.You will own the alignment of every customer-facing touchpoint across our brands—product experience, packaging, community, organic content, retention, marketing, customer experience, partnerships, and brand identity—so they all form one coherent brand.Internally, we call this building the “diamond.” About the CompanyWe are a fast-growing eCommerce group (Pet Brand Company) operating multiple brands with ambitions to continue acquiring and scaling additional brands over time.Our growth has largely been driven through direct-response marketing and strong execution.Now we’re focused on building something much bigger:brands with identity, emotional resonance, and long-term equity.We believe strong brands are not built through isolated tactics.They’re built when every part of the business aligns into a clear, recognizable identity.Right now, many of those “faces” exist independently.This role exists to align them into a unified brand system across all brands we operate.This is a high-impact executive-level hire.We are intentionally keeping the bar extremely high. The Role OverviewThis role exists to own brand development end-to-end across multiple brandsso that every customer interaction feels cohesive, intentional, and emotionally alignedwhich results in stronger brand equity, customer loyalty, organic growth, and long-term enterprise value.You will own the entire branding pillar of the business.That includes:Brand identityOrganic presenceCommunityCustomer experiencePackagingCreative alignmentBrand storytellingCross-channel cohesionEmotional positioningLong-term brand perceptionAnd moreYou are here to build brands people recognize, trust, remember, and emotionally connect with. Responsibilities (Outcome-Based)You will be accountable for:Creating and maintaining a cohesive brand identity across every customer touchpointAligning marketing, retention, organic, affiliate, product, packaging, and customer experience into a unified brand systemBuilding long-term brand equity—not just short-term creative campaignsDeveloping brand positioning, storytelling, and emotional differentiation across all brandsOwning the evolution of each brand as the business scales and acquires additional brandsBuilding and leading teams across areas such as organic content, community, creative, and brand operationsManaging external agencies, creatives, and partners to ensure brand consistency and qualityIdentifying gaps, inconsistencies, or fragmentation in customer perception and fixing themCreating systems and standards that preserve brand quality as the company growsWorking closely with leadership to ensure brand strategy aligns with long-term business goalsThis is ownership of the brand—not isolated creative execution. What Success Looks LikeYou’re winning in this role when:Customers describe the brand with consistency and emotional clarityEvery customer touchpoint feels intentional and connectedOrganic brand recognition increases over timeThe brands develop stronger identity, loyalty, and memorabilityCommunity engagement and customer affinity deepenCreative, packaging, marketing, and CX all feel like part of the same brandLeadership no longer needs to manually align brand direction across teamsNew hires, agencies, and collaborators can immediately understand the brand standardsThe business becomes less dependent on pure paid acquisition over timeLong term, your success will be visible in the strength and durability of the brands themselves. Required ExperienceThis is a Senior / Executive-level role.We are looking for someone who understands branding at a systems level—not just visually.You should have:Proven experience leading branding initiatives within an e-commerce environment is required.Experience building or scaling strong consumer brandsStrong understanding of how branding influences perception, retention, loyalty, and enterprise valueExperience leading cross-functional creative or brand initiativesThe ability to connect strategy, identity, storytelling, and execution into one coherent systemStrong taste and judgment across customer experience, creative, product presentation, and brand communicationExperience managing teams, agencies, or creative operatorsComfort operating with ambiguity and high ownershipThe ability to think long-term while still executing quicklyWe care far more about your understanding of brand-building and leadership than polished corporate credentials. Work EnvironmentFast-movingHigh ownershipFounder-ledCreative + performance-drivenLow bureaucracyHigh standardsLong-term focusedThis is not a clock-in, clock-out role.You’ll be deeply embedded in the business and involved in shaping the long-term direction of the brands.We also place a very high value on culture fit and relationship quality.This person will work closely with leadership and be part of key team meetups, strategic discussions, and long-term planning. Compensation & BenefitsCompensation: $8,000–$10,000/month depending on experience, strategic capability, and ownership levelPotential equity participation tied to long-term value creationSignificant autonomy and ownershipOpportunity to help shape multiple brands at a foundational stageFull details will be discussed during the interview process. Hiring ProcessApplication reviewInitial conversationDeep-dive interview around brand thinking and leadershipStrategic discussion / evaluationFinal alignment conversationOfferWe are intentionally patient with this hire.The right fit matters more than speed. Who Thrives HereYou’ll thrive if you:Think about brands holistically—not just visuallyNaturally notice inconsistency across customer experiencesCare deeply about emotional resonance and identityThink long-term instead of campaign-to-campaignAre both strategic and execution-orientedTake pride in building things that lastWant meaningful ownership inside a growing companyAre excited by building category-defining brands over years—not months Who Will StruggleThis role is not a fit if you:Only think about branding through aesthetics or designPrefer narrow creative execution over ownershipNeed rigid structure or constant directionAvoid accountability for outcomesFocus only on short-term marketing performanceStruggle operating across multiple teams and functionsWant a purely corporate or highly siloed environment Application CTAIf you believe branding is more than visuals—and you know how to turn fragmented touchpoints into a cohesive, emotionally resonant brand ecosystem—we want to hear from you.👉 Apply here: https://forms.gle/rpJwTHktHSSEPSjU9We’re not hiring someone to “manage branding.”We’re hiring the person responsible for building the brand itself. Please note: due to the volume of applications, only shortlisted candidates will be contacted.