Product Owner

Role: Product OwnerType: Contract Location: Malmo, SE Key responsibilities include:Define and communicate the product vision, strategy, roadmap, and success metrics for audience segmentation.Lead the end-to-end audience segmentation product, including reusable segment taxonomies, XDM schemas, identity strategies, and reliable data ingestion and activation processes.Build and maintain a prioritized product backlog, including user stories, acceptance criteria, features, and integrations.Collaborate with Marketing, CRM, Analytics, Data Engineering, Privacy, Legal, platform teams, and external technology partners.Design, configure, and validate XDM schemas, identity namespaces and identity graphs, segment definitions, and Query Service/SQL-based segmentation processes within AEP.Establish appropriate data governance, consent management, PII minimization, monitoring, and quality controls.Define test strategies and lead UAT to validate segment membership, inclusion/exclusion logic, identity stitching, and activation reliability.Drive product rollout and adoption through documentation, enablement sessions, governance processes, and segment naming conventions.Monitor and optimize segmentation performance using KPIs such as audience coverage, match rates, activation latency, and campaign impact.Enable marketing and analytics teams to create, validate, and activate audiences for personalization and campaign targeting.Continuously improve audience coverage, accuracy, usability, and governance. Day-to-Day ResponsibilitiesDefine the vision, strategy, roadmap, and measurable outcomes for assigned products within a broader portfolio.Plan and organize product-related activities, including dependencies and cross-functional coordination.Manage scope, timelines, costs, risks, communication, quality, and changes.Lead and empower cross-functional teams to deliver maximum user value and measurable business impact.Build strong relationships with stakeholders and maintain effective communication across business and technology teams. RequirementsDesired Knowledge, Experience, Competencies, and SkillsProven Product Owner experience, preferably with audience management, segmentation, Customer Data Platform (CDP), or marketing technology products.Hands-on experience with Adobe Experience Platform, including:XDM schema designIdentity Service and identity managementSegment BuilderQuery Service and SQLAudience activation to Adobe Target, Campaign, Journey Optimizer, or third-party endpointsStrong understanding of customer data architecture, including data ingestion pipelines, identity stitching, consent management, PII handling, and data governance.Strong stakeholder-management and communication skills.Experience working with marketing and analytics teams and leading UAT and product adoption initiatives.Strong understanding of product management practices, backlog prioritization, requirements definition, and agile delivery.DesirableExperience operationalizing machine-learning-based audience segments, such as propensity and lookalike models.Experience partnering with data science teams to translate analytical models into production-ready audience segments.Reusable audience segmentation framework: A scalable segmentation framework implemented in AEP, supported by well-documented XDM schemas, identity strategies, governance, and operating processes.Production-ready audience activation: Validated segments successfully activated across relevant channel systems and adopted by marketing teams for personalization and campaign targeting.Measurable business impact: Demonstrable improvements in targeting accuracy, audience match rates, campaign performance, or other agreed segmentation KPIs.