Senior Paid Media Manager

Our client is a direct-to-consumer health and wellness brand operating in the hair-loss and clinical skincare space. The company has achieved meaningful traction and is scaling its marketing operations with a focus on data-driven, creative-led growth. They are building a high-performing marketing team and seeking a seasoned operator to lead paid media strategy and execution alongside the founding leadership. Need to have qualifications:8–10 years of marketing experience, with a strong agency background or equivalent in-house brand leadershipProven expertise in paid media buying across Meta and Google platformsDemonstrated success in creative strategy, conversion rate optimization, and campaign executionFluency with AI tools and workflows; ability to apply AI for compliance auditing and creative optimizationHands-on execution mindset—ability to move fast and deliver results without requiring strategy to be built from scratchExcellent communication skills and language fluency; ability to operate with 5–6 hours of daily synchronous overlap in CET-aligned hours Nice to have:Direct experience managing D2C and B2B marketing campaignsTrack record with user-generated content (UGC) creative strategy and performance optimizationFamiliarity with founder-led and clinical-expert positioning in health or wellness verticalsExperience navigating regulated advertising environments (health, pharmaceutical, or clinical claims) Responsibilities:Manage and optimize Meta advertising campaigns, including audience segmentation, creative testing, and performance monitoringCollaborate closely with founding leadership on persona-based creative development and messaging strategyExecute paid media strategy across Google and Meta, balancing creative innovation with ROI targetsConduct conversion rate optimization testing and implement findings across campaign assets and landing pagesAudit creative and campaign copy for compliance with platform policies and health advertising regulations using AI toolsDevelop and execute UGC creative sourcing and performance strategies to capitalize on high-performing content formatsMonitor campaign performance daily, identify optimization opportunities, and report on key metrics to leadershipBuild scalable processes and workflows to enable independent operation over time while maintaining close alignment with the founding team