Senior Product Manager – Finland (Launch & Growth)

Senior Product Manager – Finland (Launch & Growth) What happens when you’re given the opportunity to build a completely new digital business for an entire market — and own the product from the very first idea through to launch and growth? That’s exactly what this role is about. Our client is an established, internationally operating digital company with successful online business models and a strong focus on technology, product and innovation. They are now launching a new business in Finland, built around an exciting prize concept featuring Finnish summer houses and villas, with a particular focus on Lapland. The launch is only the beginning. A key part of your role will be to build a product that goes beyond one-time purchases and creates long-term customer relationships. Turning buyers into subscribers, improving retention and building a compelling customer lifecycle will be at the heart of your product strategy. Benefits30 days of annual leave plus unlimited additional vacation daysHybrid working and workation opportunities€1,500 annual learning and development budget€30 monthly mobility allowance plus bike leasingCompany pension schemeEGYM WELLPASS for €25 employee contribution per monthA high level of trust, autonomy and freedom to make decisionsThe opportunity to build a completely new business and product from the ground upClose collaboration with an international Product and Tech organisation Your responsibilitiesOwn the Finnish product end-to-end — from the landing page and customer journey through to individual product featuresLead the product from discovery and initial concept through launch, optimisation and further growthDevelop a product strategy focused not only on acquisition and conversion, but also on retention and subscription growthDefine and establish the right product KPIs together with the Country Manager and wider teamUnderstand customer needs through user research, data analysis, market insights and competitor analysisOwn the roadmap, prioritisation and backlog and make clear trade-offs between speed, scalability and customer valueWork closely with Engineering and UX/UI to turn ideas into simple, compelling and scalable product experiencesCollaborate with Legal & Compliance, Commercial, Marketing/CRM, Payments and other stakeholders to ensure the product can launch successfully within a regulated environmentIdentify blockers early and take ownership of getting them resolvedHelp bring the product onto a shared technology platform and work with APIs and wider group infrastructureShape the full e-commerce and payments experience, including purchasing, accounts and subscription journeys Your profileSeveral years of experience in Senior Product Management, ideally owning a digital consumer or D2C product end-to-endProven experience launching or scaling a digital product in a new market or geographyHands-on experience in a regulated digital environment such as payments, fintech, gambling/iGaming or a similar industryStrong payments experience and a good understanding of digital payment journeys and related requirementsStrong commercial understanding, including conversion, retention, ARPU, active users/subscribers, CAC and LTVStrong discovery skills and a data-driven approach to product developmentExperience owning roadmaps, prioritisation and backlogs in an agile environmentComfortable working closely with Engineering and Tech Leads, including experience with APIs and shared platformsConfident managing stakeholders across Legal & Compliance, Commercial, Marketing, Payments and Engineering If you’re looking for a role where you don’t simply manage an existing product, but have the opportunity to build a new digital business from the ground up, this is a chance to have a real impact. You’ll own the product, shape the strategy, work closely with an international team and help define what success looks like in the Finnish market.