Creative Strategist — DTC Home Decor

Creative Strategist — DTC Home DecorFind the angles others miss. Create ideas that sell. Help us scale.Full-Time | Remote | DTC Ecommerce | $3,000–$7,000/month + Performance Bonus | 9 AM–5 PM Amsterdam Time Job SnapshotWe’re looking for a Creative Strategist to own the continuous development of fresh, performance-driven creative concepts for an eight-figure DTC home decor brand.Your primary outcome is simple:Develop creative concepts that drive profitable customer acquisition and give our media buying team more opportunities to scale.Quality matters more than hitting a concept quota. We want someone who researches independently, thinks outside the box, forms strong hypotheses, writes compelling video concepts and scripts, and moves ideas into testing quickly.We don’t want you waiting for briefs. We want you telling us what we should be testing. About the CompanyWe’re an established DTC home decor business selling products designed to make homes warmer, more comfortable, and inviting.The business has reached eight figures in revenue and is entering another stage of growth through expanded products, stronger supply chain operations, and continued paid acquisition.We keep the team lean and expect people to take ownership, become excellent at their craft, and grow with the business. The RoleYou’ll own the creative strategy and concept pipeline behind our paid social advertising, with a major focus on video creative and AI-enabled advertising.You’ll research:Customer desires, objections, frustrations, and buying triggersCreative performance and advertising dataDirect competitors and successful brands outside our categoryEmerging formats and advertising trendsWinning hooks, claims, angles, offers, and mechanismsNew AI-enabled creative opportunitiesYou’ll turn these insights into concepts, scripts, briefs, and creative directions that designers and editors can execute quickly.You’re not here simply to make ads look good. You’re here to find ideas that sell. Key ResponsibilitiesDevelop a strong pipeline of testable concepts across angles, hooks, formats, products, and awareness levels.Write video concepts and scripts for AI, UGC-style, motion, and other relevant formats.Create executable briefs with hooks, messaging, visual direction, references, scripts, and hypotheses.Analyze creative performance to understand why ads win or lose.Turn performance data into new creative hypotheses and iterations.Research customers, competitors, trends, other industries, and advertising patterns.Identify ideas outside our category that can be adapted to the brand.Iterate on winning concepts instead of constantly starting from zero.Review creative quickly so production and testing stay moving.Collaborate with media buyers, designers, editors, and the wider marketing team.Use AI extensively for research, ideation, scripting, variations, and creative production.Challenge existing creative assumptions when research or performance data supports a better approach. What Success Looks LikeYou’re succeeding when:You consistently introduce concepts the existing team would not have developed.Winning concepts generate profitable customer acquisition.New video formats, angles, claims, and creative approaches enter testing regularly.Winning angles are quickly expanded into intelligent iterations.Creative decisions increasingly come from customer insights and performance data.Editors and designers receive clear, executable briefs.Creative reviews happen quickly without unnecessary delays.You bring ideas from other brands, categories, and markets into the process.You continuously experiment with useful AI tools and workflows.Leadership does not need to repeatedly tell you what to research, create, review, or test next.Your ideas contribute directly to paid acquisition growth.Five exceptional concepts are more valuable than ten mediocre ones.We care about originality, speed, execution quality, and commercial performance. Required ExperienceYou should have:Proven creative strategy experience with DTC/ecommerce brands.Strong experience developing direct-response video advertising.Evidence of concepts that produced measurable results.A portfolio showing paid social concepts, scripts, briefs, hooks, or campaigns.Strong knowledge of direct-response advertising and customer psychology.Working knowledge of CPA, conversion rate, ROAS, and ad spend.Experience turning performance data into creative hypotheses.Strong research instincts beyond obvious competitor research.Strong written and spoken English.Ability to produce quality work quickly.Confidence using AI as part of your everyday creative workflow.Ability to operate independently without constant direction.Experience with home decor, home goods, furniture, or lifestyle brands is a plus.We care more about proof of performance and how you think than job titles. Tools & EnvironmentYou should be comfortable with:AI research and reasoning toolsAI image and video generation toolsPaid social platforms and performance dataSlackGoogle MeetGoogle WorkspaceFigma and/or CanvaCreative production and workflow toolsSpecific tools can be learned. Your ability to learn quickly and use AI to increase creative speed and quality matters more. Compensation & Benefits$3,000–$7,000/month, depending on experience, demonstrated results, and level of ownership.Performance-based bonus structure tied to winning creative and ad-spend milestones.Full-time freelance remote position.Approximately 30–40 hours/week.Working hours should substantially align with 9 AM–5 PM Amsterdam time.Direct ownership of creative strategy.Work with an established eight-figure DTC brand.Significant impact on growth.Heavy experimentation with AI creative workflows.Opportunity for broader marketing or leadership responsibility based on performance.We want someone deeply embedded in the brand rather than splitting attention across several part-time clients. Hiring ProcessApplication → Portfolio / Results Review → TALO Interview → Client Interview → Practical Creative Strategy Task → OfferThe practical assessment will test your ability to:Research a product and customer.Identify promising creative angles.Develop concepts that could realistically drive purchases.We care about how you think, not how polished a theoretical presentation looks. Who Thrives HereYou’ll thrive if you are:Creative — You find unconventional angles and ideas others overlook.Self-Driven — You proactively research customers, competitors, markets, trends, and performance.Fast — You move efficiently from observation → hypothesis → concept → brief.Commercially Creative — You care about originality, but ultimately care about purchases and performance.Curious — You study successful advertising beyond direct competitors.Outspoken — You clearly communicate what you see and what should be tested.Comfortable Disagreeing — You have a point of view and can defend it with reasoning or evidence.AI-Native — You actively use AI to research, ideate, and improve creative output.Reliable — You communicate early when something may slip.Independent — You investigate and solve problems before asking someone else what to do. Who Will StruggleThis role may not be a fit if you:Need detailed daily instructions.Wait for others to tell you what to research or test.Primarily work on static creative and are uncomfortable with video concepts/scripts.Prioritize volume over quality.Need several days to develop every concept.Let creative sit waiting for review.Rarely analyze performance data.Only research direct competitors.Avoid challenging existing approaches.Treat AI as an occasional novelty.Need frequent reminders or management.Want to split your attention across several brands or clients.We’re looking for someone who can understand the outcome, take ownership, and figure out how to get there. Application CTAIf you’ve developed creative strategy for DTC brands and can show us ideas that produced measurable results, we want to see your work.👉 Apply here:https://forms.gle/fRhTjBVGWP4CeDki9Additional job details:https://www.orgboard.co/jobs/f7413f7c084848aca238655411bf1216?src=linkedin_recruiterDue to the volume of applications, only shortlisted candidates will be contacted.We’re not hiring someone to wait for creative briefs.We’re hiring the person who finds the ideas worth briefing.