Creative Strategist

A fast-growing DTC wellness brand is looking for a Creative Strategist to help drive its next stage of growth on Meta. You'd own the full loop: research, concepts, briefs, and performance analysis, working directly with the founders and a growing in-house editing team. This isn't a briefs-only role. You'll dig into customer research, spot the angles competitors are missing, and turn them into creative that actually acquires customers profitably at scale. This is a fully remote, full-time role. WHAT'S IN IT FOR YOUReal ownership from day one. You'll bring your own research, hypotheses, and concepts, not just execute someone else's roadmap.Direct access to the founders. You'll work closely with the Co-Founder and Creative Director, not sit three layers removed from decision-making.A growing creative engine behind you. They have a video editing team dedicated to help strategists like you get more creatives tested, faster.Performance-based bonuses. Get rewarded when your concepts actually win.Serious investment in your growth. Industry-leading courses and training, funded whenever they'll sharpen your craft.Room to grow fast. As the brand expands into new products and markets, there's real scope to move into a senior or leadership role. WHAT YOU'RE GETTING INTODig into customer research (reviews, surveys, Reddit, comments) to uncover new angles and pain points worth testingDevelop and brief creative concepts across UGC, VSLs, and direct-response formatsWrite scripts and briefs clear enough that editors can execute without back-and-forthAnalyse creative performance (CPA, ROAS, CTR, hook rate, hold rate) and turn the data into next stepsOwn concepts from initial insight through to live test and iterationStudy competitors, Meta Ad Library, and emerging formats to stay ahead of what's workingCollaborate with an external creative agency and share learnings both waysHelp shape creative strategy for new products and markets as the brand expands WHO YOU AREYou have 2+ years in creative strategy or performance creative, ideally at a high-growth DTC brand or performance creative agencyYou have a track record of developing Meta creatives that actually scaled, not just performed well on a small budgetYou understand direct-response advertising: hooks, offers, problem/solution structures, and how awareness level changes messagingYou're comfortable digging through reviews, surveys, and forums to find real customer insight, not just recreating what's trendingYou're fluent in reading performance data and turning it into concrete creative decisionsYou write clear, detailed briefs and work well with editors and designersYou take ownership of your concepts through to launch rather than waiting to be told what's nextYou can talk through creatives you've actually made: the insight, the bet, the result, and what you learnedYou're comfortable with AI tools as part of your everyday workflow, not resistant to themYou're fluent in English, written and spokenBonus if you've:Worked in sleep, wellness, beauty, supplements, or other problem/solution consumer categoriesMarketed to an older demographic, particularly women 50+Used tools like Atria, Foreplay, Higgsfield, or similar creative analytics and AI platforms