CRO Manager

Most CRO roles come with a catch: not enough traffic, not enough buy-in, or too much internal politics to get anything meaningful shipped.This one doesn’t. You’ll own conversion for a nine-figure eCommerce brand with millions of monthly visitors, founders who already believe in CRO, and budget behind the function. The last serious CRO push increased revenue by 15–20%, but testing since then has been tactical rather than strategic. Your job is to turn that untapped potential into a structured CRO programme that compounds learning and revenue over time. The traffic is there. The budget is there. Now they need someone who knows what to do with it. This is a fully remote, full-time role. Netherlands-based candidates can be hired as employees; everyone else is brought on as a contractor. WHAT'S IN IT FOR YOUA brand refresh landing later this year gives you a natural moment to shape the site's next chapter from the ground up.You own CRO from day one. No inherited roadmap, no legacy process to unwind. You build the function the way it should work.Resourcing scales with you. Right now it's just one internal team member on design/dev, but there's budget to bring in agencies or hire more people the moment the workload calls for it.Your development is funded. Courses, specialist training, or bringing in outside expertise, whatever actually makes you better at the job. WHAT YOU'RE GETTING INTOOwn CRO for the flagship brand, where the majority of the group’s volume sits and the biggest untapped opportunities exist.Audit the customer journey and identify where conversion is being lost across the homepage, collections, PDPs, cart, checkout and key acquisition flows.Build the CRO roadmap from scratch, turning customer data, research, founder ideas and commercial priorities into a clear testing strategy.Own experiment prioritisation end to end - deciding what deserves traffic and development resources, and what should be killed before it wastes either.Turn the current 1–2 week testing cadence into a structured programme where each experiment builds on previous learnings.Build the company’s landing-page testing process from the ground up.Work closely with the internal design/development resource reporting into you, improving both speed and quality of execution over time.Move experiment history out of spreadsheets and create a proper source of truth for hypotheses, results and learnings.Make CRO visible to the wider business: what you’re testing, why you’re testing it, what you learned and what happens next. WHO YOU AREYou’ve owned CRO from inside an eCommerce brand, close to the numbers and the results.You’ve worked on a Shopify store with enough traffic and revenue to make testing meaningful.You’re comfortable digging into data, behaviour, and conversion friction.You’re hands-on. You lead the function, but you’re still at work.You can turn research into strong hypotheses and prioritise what’s actually worth testing.You have a sharp eye for what’s not working on a page.You can brief designers clearly without needing to design or code.