Trade Marketing Specialist

At WeQuel, we are now looking for a Trade Marketing Specialist in Solna where you will become an important part of our client's marketing organisation, with a focus on leading customer, category and brand growth through strategic trade marketing. You will work across all Path to Purchase touchpoints, both in the retail landscape and the out-of-home channel, to remove barriers and create triggers that positively influence shopper and consumer behaviour.

As a consultant with us, you get the opportunity to work with one of our clients, a leading company within FMCG and the ice cream industry, where you contribute to driving trade marketing strategy, developing best-in-class activations and creating sustainable growth for the brand.

Development of a winning Trade Marketing strategy across all Path to Purchase touchpointsAnalysis of shopper insights, triggers and barriers to drive growthDevelopment and execution of best-in-class point-of-sale activations and materialsCreation of compelling brand materials for trade fairs and customer eventsDevelopment of retailer trade marketing programmesAlignment of trade marketing plans with brand objectives and customer prioritiesPartnership with Marketing and CBD teams on tailored customer plansManagement of creative agency relationships and budgetsFollow-up to ensure activations are delivered on time and in fullFollow-up on ROI from shopper marketing activities

You work in a dynamic environment where you independently drive your own workstreams forward while collaborating with several interfaces within the organisation.

Proven results within sales and/or marketing, with experience in trade marketing, shopper marketing and/or brand managementDegree in Business Administration, Marketing, or a similar fieldFluent in both Swedish and English, spoken and writtenFMCG experience is a strong advantageProject management experienceStrong analytical and results-driven mindset, highly organised with excellent attention to detail, strong communication, presentation and stakeholder management skills, and a proactive, ownership-driven approach

Assignment details

Start date: 1 October 2026End date: 31 March 2027Workload: 100%Remote: 50%

We offer

At WeQuel, you become part of a consulting team that values people first – we believe success is created through engagement, collaboration and development. We offer a flat organisation with short decision-making paths, a strong sense of community, and the opportunity to influence your own development.