Digital Marketing – Therapist Practice

This role focuses on developing and managing a comprehensive digital marketing campaign for a therapy practice, with the primary objective of increasing local visibility and generating qualified leads. The specialist will be responsible for creating and executing a Meta Ads strategy across Facebook and Instagram, ensuring that campaigns are tailored to reach the right local audience and drive appointment inquiries. The position requires a professional approach to campaign setup, creative direction, and ongoing optimisation, with a strong emphasis on measurable results and clear communication throughout the project lifecycle.

Deliverables

Develop a Meta Ads strategy tailored to the therapy sector and local audience Set up and configure campaigns on Facebook and Instagram, including audience research and targeting Provide creative direction for ad visuals and copy, ensuring a trustworthy and professional tone Recommend and advise on conversion-focused landing page improvements Implement lead-generation systems and tracking mechanisms Launch campaigns, monitor performance, and provide analytics reports Conduct ongoing testing and optimisation over a 4–6 week period to maximise lead quality and campaign ROI

Proven experience managing Meta Ads campaigns, ideally within healthcare or professional services Strong understanding of digital marketing principles, lead generation, and local audience targeting Ability to develop clear, realistic strategies and communicate progress effectively Experience with ad creative direction and landing page optimisation for lead generation Proficiency in analytics, tracking, and reporting tools Professional, trustworthy approach with attention to detail and measurable outcomes Availability for a 4–6 week project with potential for ongoing collaboration Fluency in English and understanding of privacy considerations in healthcare marketing

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