Head of Digital

Company Description PaidSync.ai is an AI-driven ad management platform that streamlines the entire paid media stack across all major ad channels through simple conversational commands. Users can manage Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, and OpenAI Ads in one unified interface, while integrating key measurement tools such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center. The platform enables teams to launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, build cross-channel reports, and manage shopping feeds with transparent approval workflows. Every change is drafted for review to ensure full control over budgets and strategy, with no automatic edits or hidden spend. Built by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok. Role Description The Head of PPC at PaidSync.ai is a full-time remote role responsible for leading the strategy, execution, and optimization of paid media campaigns across all supported channels. This position oversees end-to-end PPC operations, including account architecture, bidding strategies, audience targeting, creative testing, and performance analysis. The Head of PPC will collaborate with product and engineering teams to inform platform features, ensure seamless integration of campaign workflows, and translate customer needs into scalable solutions. The role includes mentoring and guiding a PPC team, establishing best practices, setting performance targets, and creating clear reporting frameworks for internal stakeholders and clients. The Head of PPC will also contribute to go-to-market initiatives, thought leadership, and continuous improvement of paid media processes across the organization. Qualifications Strong Market Planning skills, including channel strategy, budget allocation, and forecasting for multi-platform PPC campaigns.Proven Marketing Management experience in leading paid media teams, setting performance goals, and aligning PPC efforts with broader marketing objectives.Expertise in Market Research, with the ability to analyze audience segments, competitive landscapes, and industry trends to inform PPC strategy.Background in Sales and demand generation, understanding how PPC contributes to pipeline growth, lead quality, and revenue performance.Experience in Public Relations and brand positioning, ensuring PPC messaging supports brand reputation and strategic communications.Advanced knowledge of major ad platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and others) and performance optimization methodologies.Strong analytical skills with proficiency in reporting and attribution tools (e.g., Google Analytics 4, Google Tag Manager), and comfort with data-driven decision-making.Demonstrated ability to work effectively in a remote, cross-functional environment