Head of Paid Advertising

Company Description PaidSync.ai is an AI-powered ad management platform that lets brands and agencies manage their entire paid media stack through simple conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard, with no new tools to learn. The platform unifies major channels such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, and OpenAI Ads in one place. PaidSync.ai also integrates core measurement tools, including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, to align targeting, tracking, and reporting. Users can launch and optimize campaigns, reduce wasted ad spend, manage conversion tracking and shopping feeds, and execute cross-channel changes with full transparency, as every change is drafted and requires approval before going live. Built by Ahmed Ashraf, a Google Premier Partner with over $500M in managed ad spend, PaidSync.ai is a verified partner across Google, Meta, LinkedIn, and TikTok. Role Description The Head of Paid Advertising will lead the strategy, execution, and optimization of paid media across all major digital advertising platforms within PaidSync.ai’s ecosystem. This full-time remote role is responsible for developing cross-channel media plans, setting performance targets, and overseeing campaign build-outs and ongoing optimization for both internal initiatives and key client accounts. Day-to-day responsibilities include analyzing performance data, identifying opportunities to improve ROAS and reduce wasted spend, guiding the use of PaidSync’s AI capabilities, and ensuring accurate tracking, attribution, and reporting across channels. The Head of Paid Advertising will collaborate closely with product, sales, and marketing teams to inform platform roadmap decisions, develop best-practice playbooks, and support go-to-market efforts. This role also involves mentoring a distributed team of paid media specialists, establishing operational processes, and maintaining compliance with partner platform policies and industry standards. Qualifications Candidates should possess strong Communication skills, including clear written and verbal communication, stakeholder management, and the ability to present complex performance data to non-technical audiences.Candidates should possess advanced Analytical Skills, including data-driven decision-making, proficiency with performance dashboards and analytics tools, and the ability to interpret cross-channel metrics and attribution models.Candidates should possess Sales-related skills, such as supporting pitch processes, articulating paid media value propositions, and partnering with revenue teams to design media strategies that drive pipeline and revenue.Candidates should possess Marketing skills, including digital advertising strategy, campaign planning, audience targeting, and knowledge of platforms such as Google, Meta, LinkedIn, TikTok, and other major ad networks.Candidates should possess Team Management skills, including experience leading and developing paid media teams, setting goals and KPIs, delegating responsibilities, and fostering a culture of performance and