Lifecycle Marketing Manager | Remote | B2C Apps

Lifecycle Marketing Manager │ Consumer Mobile Apps │ Fully Remote (Europe) Company ProfileApplause buys small, profitable consumer subscription apps and grows them, rather than building new ones from scratch. The portfolio currently spans around ten apps, like Nomorobo and Voice Dream. The company is remote-first, with offices in New York and Amsterdam, and runs lean. No bureaucracy, no extra management layers, just a small, senior team that owns outcomes. The wider organization counts around 80 people across the portfolio, while the parent company itself is a lean team of 15. The growth team you'd join is being built up specifically to help the broader portfolio of apps grow faster, and you'd report to the VP Growth alongside a Google Ads specialist, a UGC lead, and an Apple Search Ads specialist. The RoleAs Lifecycle Marketing Manager, you own push notifications and email across the portfolio: what gets sent, when, and to whom, with the goal of keeping subscribers engaged and reducing churn. You'll work closely with the rest of the growth team so lifecycle messaging lines up with what's happening in paid acquisition and creative. You don't need to build the underlying data pipelines yourself, but you do need to be practical enough to tell when an event isn't firing correctly or a flow is broken, and know who to flag it to. In this role, you'll be responsible for:Planning and running push notification and email campaigns across the portfolioBuilding and iterating on lifecycle flows aimed at engagement and retentionSpotting when tracked events or automations aren't working as expectedCoordinating with the rest of the growth team to keep messaging aligned with campaignsReporting on what's working and adjusting based on the data RequirementsExperience running push and email campaigns for a consumer app or similar product, 2-3 years is enoughComfortable with lifecycle/CRM tooling such as Customer.ioPractical enough to spot when something technical is broken without needing to escalate everythingBackground in consumer mobile apps, subscription gaming, B2C or D2C What's on OfferSalary: $48,000 to $84,000 per year, depending on experience and location, plus bonusMonthly rate, terms adapted to your country of residence, paid holidays includedEquipment and home office setup coveredFully remote within European time zones, with an annual offsite Interested?Haystack People is the exclusive recruitment partner for Applause on this role. For any questions, you can e-mail Samir Jouseiph at S.jouseiph@haystackpeople.nl. Send your CV and answers to the selection questions there. You'll only be contacted once your selection questions have been filled in.