VP Growth | B2C

VP Growth │ Consumer Subscription Apps │ Fully Remote (Europe) Want to own growth for a portfolio of consumer apps, reporting straight to the CEO? Applause acquires small, profitable consumer subscription apps and grows them, and is now hiring a VP Growth to run performance marketing, lifecycle, and monetization across the portfolio. This is a hands-on role. You'll still need to be comfortable opening Google Ads or Meta yourself. Company ProfileApplause buys small, profitable consumer subscription apps and grows them, rather than building new ones from scratch. The portfolio currently spans around ten apps, like Nomorobo and Voice Dream. The company is remote-first, with offices in New York and Amsterdam, and runs lean. No bureaucracy, no extra management layers, just a small, senior team that owns outcomes. The wider organization counts around 80 people across the portfolio, while the parent company itself is a lean team of 15. The growth team you'd join is being built up specifically to help the broader portfolio of apps grow faster. The RoleAs VP Growth, you own paid acquisition strategy across the portfolio: budget allocation, channel priorities, and figuring out where the return actually is. You'll lead a team of five, including three existing specialists (Google Ads, UGC/creative, and Apple Search Ads) plus two new hires you'll help bring on. Your team runs day-to-day execution, but you stay close enough to step in yourself when needed. You coordinate with external creative agencies and make sure data and attribution can be trusted before anyone acts on them. In this role, you'll be responsible for:Owning paid acquisition strategy and budget across Meta, TikTok, Google, and Apple Search AdsManaging and growing a team of five, including two new hiresCoordinating with external creative agencies and turning campaign results into better creativeOverseeing lifecycle, web-to-app, ASO, and monetizationWorking with engineering to keep data and attribution reliableReporting directly to the CEO on portfolio-wide growth RequirementsYou can open Google Ads or Meta Ads Manager today and run a campaign yourselfProven creative production process, ideally managing multiple agencies, with real use of AI to speed it upSolid understanding of attribution and measurement, enough to spot when a number is wrongExperience at a smaller company (roughly 50 to 150 people), owning a broad slice of growth yourselfBackground: Subscription apps or mobile gaming both workIndependent minded: you show up with a plan instead of waiting to be told what to do An engineering background that moved into growth is a plus. What's on OfferSalary: $120,000 - $200,000 a year, plus bonusMonthly rate, terms adapted to your country of residence, paid holidays includedEquipment and home office setup coveredFully remote within European time zones, with an annual offsiteYou'll get a B2B contract. You'll only be contacted once your selection questions have been filled in. Interested? Haystack People is the exclusive recruitment partner for Applause on this role. For any questions, you can e-mail Samir Jouseiph at S.jouseiph@haystackpeople.nl.