Marketing Director - EGYPT

A leading global FMCG organisation is seeking an accomplished Marketing Director to shape and lead its marketing strategy through its next phase of growth. This is a confidential senior leadership appointment offering responsibility for brand strategy, consumer engagement, innovation and commercial performance across a diverse portfolio of established products and markets. THE POSITION IS BASED IN EGYPT AND WILL REQUIRE RELOCATION.

Working closely with the executive leadership team, the successful candidate will translate ambitious business objectives into compelling brand and category strategies. They will combine strategic vision with strong commercial judgement and remain closely connected to consumers, customers and market execution. Key ResponsibilitiesDevelop and execute the overarching marketing strategy in alignment with the organisation’s commercial and growth objectives.Lead the development, positioning and performance of a diverse portfolio of consumer brands.Strengthen brand equity, consumer relevance and market share across multiple categories and geographies.Identify emerging consumer trends, category opportunities and new routes to sustainable growth.Build a robust innovation pipeline, working cross-functionally to bring new products and propositions to market.Lead integrated marketing activity across brand, digital, social, communications, shopper and trade marketing.Use consumer insight, market intelligence and performance data to guide strategic and investment decisions.Partner closely with Sales, Category, Innovation, Supply Chain and Finance to ensure effective commercial execution.Establish clear marketing performance measures and optimise investment against commercial returns.Develop strong relationships with external agencies, research partners and other strategic stakeholders.Build, inspire and develop a high-performing, internationally minded marketing team.Act as a key member of the senior leadership team, contributing to wider business strategy and organisational development. Candidate ProfileSignificant senior marketing leadership experience gained within a recognised FMCG or consumer goods organisation.A strong record of developing and growing brands across complex, competitive markets.Experience managing multi-brand or multi-category portfolios within an international environment.Demonstrable success in consumer-led innovation, brand positioning and go-to-market strategy.Strong commercial understanding, including pricing, portfolio management, P&L performance and return on marketing investment.Thorough knowledge of both traditional and digital marketing channels.Comfortable balancing long-term strategic brand development with the demands of short-term commercial delivery.Proven ability to influence senior stakeholders and operate effectively across multiple functions and geographies.An engaging and decisive leadership style, with experience building capable, accountable teams.Degree-level education in Marketing, Business or a related discipline; an MBA or relevant postgraduate qualification would be advantageous.