Senior Pardot Specialist

Our client needs a Pardot (MCAE) Specialist to manage and optimise their B2B marketing automation platform. The role covers campaign build, lead management and Salesforce integration, working alongside Marketing, Sales and Salesforce teams to improve lead quality and pipeline visibility. ResponsibilitiesBuild and run email campaigns, Engagement Studio programmes and nurture journeysSet up and refine lead scoring, grading and automation rulesManage the Pardot–Salesforce connector, field mapping and data syncCreate forms, landing pages, dynamic content and email templatesMaintain database health, segmentation and list managementTrack and report on campaign performance and attributionEnsure GDPR compliance and email deliverability best practice Must-havesHands-on Pardot / MCAE experience in a B2B environmentEngagement Studio, automation rules, and lead scoring/gradingSalesforce CRM knowledge: campaigns, leads/contacts and the Pardot connectorHTML/CSS for emails and landing pagesCampaign reporting and attributionGDPR and deliverability best practice Nice-to-havesPardot Specialist / Consultant certificationsSalesforce Administrator certificationPardot implementation or migration experienceB2B Marketing Analytics / CRM AnalyticsThird-party integrations (webinar tools, CMS, APIs)